Business book recommendation: ‘The Long Tail,’ by Chris Anderson

Published 4:57 pm Tuesday, February 2, 2010

“The Long Tail: Why the Future of Business is Selling Less of More,” by Chris Anderson. Recommended by Bob Fuller, financial adviser with Wells Fargo Advisors in Edmonds.

“Explains why our choices in music, books, movie DVDs and just about anything else are quickly accessible. Also how our special interests can be developed though online recommendations and how niche marketers more easily build their businesses.”