How can you set up a Facebook page to help your small business?
Here’s some advice from a column by Bruce Freeman, who writes the Small Business Professor for Scripps Howard News Service.
First, you will need to create what’s called a Fan Page for your business.
Ric Dragon,
CEO of DragonSearch Marketing, outlines some important steps.
This can be done by accessing Facebook.com/pages once you have logged into your personal profile.
You can create your page by clicking the “Create Page” button and following the steps provided by Facebook.
Do you provide a product or service, or are you an entertainer?
Choose what category you fall into and then name your page and fill in your contact details.
Add a business logo or picture.
A fan page for business also has tabs for your Wall, Info, Photos, Videos and Reviews.
The wall is a place where you can post updates to your fans and where your fans can leave comments for you in return.
The info tab allows you to include information like the business history, website, mission statement, location, etc.
The photo tab allows you to upload images of company events, display a portfolio of work or just illustrate friendly, smiling employees.
In the videos tab, you can upload video files such as commercials for your business or instructional videos.
Finally, “reviews” is where fans can leave reviews for your business.
Finally, you should notify your friends of your fan page.
By clicking the “suggest to friends” link on your business’ page, you can send an invite to your personal Facebook friends to become a fan of the page.
Also, a link to your Facebook page from your website is recommended.
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