Activist wins ‘eat more kale’ trademark

MONTPELIER, Vt. — A Vermont folk artist who became a folk hero to some after taking on fast-food giant Chik-fil-A is thanking his supporters for helping him win a legal battle to trademark the phrase “eat more kale.”

Chik-fil-A had objected to use of the phrase by Bo Muller-Moore of Montpelier because of its similarity to the company’s trademark phrase “eat mor chikin.”

Muller-Moore said the U.S. Patent and Trademark Office granted his application to trademark “eat more kale” earlier this week.

Muller-Moore began using the phrase as a way to promote local agriculture. He silk-screens the phrase on T-shirts and prints them on bumper stickers.

Muller-Moore and his supporters celebrated the decision Friday outside the Vermont Statehouse.

The response of Chik-fil-A spokeswoman Carrie Kurlander: “Cows love kale, too.”