After buzz built online about a new marketing job, Best Buy Co. Inc. is reworking the help-wanted listing that sought Twitter experience and put a number on it — 250 followers.
After the initial description for the new position of senior manager of emerging media marketing was published four weeks ago, the world’s largest consumer electronics chain watched as the blogosphere reacted, prompting scores of tweets, re-tweets and blog posts.
The requirement for popularity on the Twitter social-networking Web site caused the most online discussion. Best Buy asked the public for input on what kind of skills and talents applicants should have. A blog post by Best Buy’s chief marketing officer announcing the effort generated some 3,400 hits and produced nearly 250 comments. Among the suggestions:
n Require applicants to explain why they’re suited for the job — in a Twitter-style format of 140 characters or less.
n Have a “triple crown of social networking” — 1,000 Twitter followers, 500 Facebook friends and 250 LinkedIn connections.
n Be “viral, but not contagious.”
Best Buy plans to repost the job in several weeks.
Associated Press
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