Boeing changes 737 MAX strategy to keep challengers at bay

The Boeing Co. has changed course and is going ahead with developing the 737-7 MAX, reports Leeham News and Comment.

Previously, the company had encouraged the two customers for the smallest 737 MAX version to take the larger 737-8 MAX. The largest version is the 737-9.

Boeing’s change of heart is an effort to block Bombardier and Embraer from cracking into the single-aisle market, according to the report.

Dan Catchpole: 425-339-3454; dcatchpole@heraldnet.com; Twitter: @dcatchpole.

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