Boeing has soft launch of 737 MAX 10X; woos potential customers

The Boeing Co. did a soft launch Monday of a 737 MAX 10X, a stretched single-aisle aircraft to compete with Airbus’ popular A321neo.

Randy Tinseth, vice president of marketing from Boeing Commercial Airplanes, confirmed at the ISTAT Americas conference in San Diego that the company is in talks with several potential customers.

“In fact, we’ve already extended business offers to some of those customers,” Tinseth wrote on his company blog, Randy’s Journal, on Monday.

If Boeing goes ahead with the 10X, it likely would enter service with airlines around 2020, he said.

Speaking at the conference, he said that the airplane could officially launch this year, industry analyst Scott Hamilton reported on his website Leeham News and Comment.

It would be the fifth version of 737 MAX, the latest iteration of the 737 family. Boeing is rolling out the 737 MAX 9 on Tuesday at its Renton plant. The 737 MAX 8 first flew in early 2016. Boeing also plans to develop the 737 MAX 7 — the smallest version — and the MAX 200, a high density version of the MAX 8.

Hamilton estimates that the A321neo will still have a small advantage in capacity — three more seats in a standard two-class configuration.

Tinseth claims that the MAX 10X will have greater range and 5 percent lower operating costs per seat than the A321neo.

Dan Catchpole: 425-339-3454; dcatchpole@heraldnet.com; Twitter: @dcatchpole.

Talk to us

More in Herald Business Journal

This condo on Norton Ave. in Everett was sold Friday, June 18. (Sue Misao / The Herald)
Snohomish County home values soar in latest assessment

Lack of affordable housing put the squeeze on buyers and drove up home prices across Snohomish County.

Pilot Dan Tarasievich lines up for a landing at  Arlington Municipal Airport after a morning of flying with friends on Saturday, April 20, 2019 in Arlington, Wash. (Andy Bronson / The Herald)
Could Snohomish County’s two largest airports be expanded?

A study explores expanding runways at Paine Field and Arlington Municipal to relieve a coming crunch.

Alain Warchilde racks an e-bike available for Saturday's parking lot sale at Sharing Wheels in Everett on June 16, 2021.  (Kevin Clark / The Herald)
Need new-to-you bike? It’s time for a sale at Sharing Wheels

The Everett nonprofit kept fixing and donating bicycles in spite of pandemic closure and challenges.

Site preparation for housing development was underway Tuesday, June 8, at the property known as Frognal Estates near Edmonds. (Chuck Taylor / The Herald) 20210608
Site prep underway at contested development near Mukilteo

The site near Picnic Point recently sold for $24 million after the previous developer filed for bankruptcy.

A portion of the site of the proposed Lake Stevens Costco at the intersection of Highway 9 (right) and South Lake Stevens Road (below, out of view). (Chuck Taylor / Herald file)
Shovel alert: Groundbreaking on Lake Stevens Costco is near

A land sale in early June cleared the way. The mayor says dirt could be flying as soon as next week.

The final version of the 737 MAX, the MAX 10, takes off from Renton Airport in Renton, WA on its first flight Friday, June 18, 2021. The plane will fly over Eastern Washington and then land at Boeing Field  (Ellen M. Banner/The Seattle Times via AP, Pool)
Boeing’s newest version of the 737 Max makes first flight

The Max 10 took off near Seattle for an expected two-hour trip.

Colorful sweet cakes or pies slices pieces set. Set of four berry crumble pies. Vector illustration.
You voted: The best pie in Snohomish County

Even during a pandemic, people still have their favorites

The Everett Post Office is shown with a "now hiring" sign in 2019. (Sue MIsao / Herald file)
Washington unemployment rate dipped to 5.3% in May

Private sector employment increased by 7,000 jobs and government employment increased by 1,300 jobs.

Boeing 737 Max airplanes, including one belonging to TUI Group, left, sit parked at a storage lot, Monday, April 26, 2021, near Boeing Field in Seattle.  Lawmakers, on Tuesday, May 18,  are asking Boeing and the Federal Aviation Administration for records detailing production problems with two of the company's most popular airliners. The lawmakers are focusing on the Boeing 737 Max and a larger plane, the 787, which Boeing calls the Dreamliner.  (AP Photo/Ted S. Warren)
Biden administration talking to China on Boeing Max approval

The planes remain banned in the country while other jurisdictions have reauthorized it following crashes.

Most Read