EVERETT – When the Boeing Co.’s 787 rolls out of the Everett factory next month, as many as 100 million pairs of eyes will watch it.
Like its all-new Dreamliner, Boeing’s 787 debut will be revolutionary compared with previous new airplane events. The company will broadcast its event in nine languages, 45 countries, reaching as many 100 million viewers. Boeing will unveil its mostly composite 787 jet on July 8, or 7-8-07.
You’re not one of the 15,000 people invited to be on hand in Everett for the 787’s party? You’ll still have chances to catch the ceremony that will be emceed by journalist and former “NBC Nightly News” anchor Tom Brokaw.
Brokaw will share the stage with several speakers, including Boeing Chairman, President and CEO Jim McNerney; Boeing Commercial Airplanes President and CEO Scott Carson; and 787 Program Vice President and General Manager Mike Bair.
Boeing will broadcast the event on the large screen at Qwest Field Stadium for retirees and employees not invited to the Everett ceremony. The home of the Seattle Seahawks seats 50,000. The company’s partners in Japan and Italy will be able to participate in the roll out through a two-way satellite.
Those wanting to watch the Dreamliner event also have the option of watching through Direct TV and Dish Network or through a webcast at Boeing’s Web site.
To date, 45 customers worldwide have ordered 584 airplanes worth more than $90 billion at current list prices.