‘Good to Great,’ by Jim Collins.
Recommended by Cathy Reines, president and CEO of First Heritage Bank in Snohomish.
She said she was so impressed by the bestseller that she adapted it to the bank’s recovery philosophy during the trials and tribulations of the current banking upheavals in the state.
“He studied numerous companies and their successes, discovering that what makes the difference in being good or great is what he calls the Hedgehog Concept. He found businesses that recover from difficult times to become outstanding examples focus on core products and services they’re passionate about. For the bank, we went through that exercise and found our passion was helping small, community businesses. It’s really helped our whole team to focus on what we do best … seeing their passion was just amazing to me. It’s a wonderful book that’s really helped us.”
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