Business tip from Andrew Ballard, president of Marketing Solutions

  • Herald Staff
  • Wednesday, November 4, 2009 12:25am
  • Business

“In these economic times, people are looking for greater value and are more susceptible to switching brands,” says Andrew Ballard, president of Marketing Solutions. “Think back to when a person or product significantly exceeded your expectations … I mean actually made you say ‘wow.’ How did you feel? What would happen to your business if you made your customers feel that same way?”

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