Business tip from Denise Anderson, Zaerocon Marketing

Skip brochures and print ads

“Assuming your resources are limited, you may want to consider skipping these traditional methods of marketing and develop a digital-centered marketing campaign,” says Denise Anderson, owner of Zaerocon Marketing.

“Update your website and drive customers to your site via online advertising and social media networks such as LinkedIn. At the present time, the cost per impression of a digital campaign is often less than a print campaign and digital campaigns usually provide opportunities to easily measure results. So if you do not need a brochure for in-person events such as trade shows, consider skipping this tradition and proceed into the digital age.”