Facebook drops to record on growth concern

  • Bloomberg News
  • Tuesday, July 31, 2012 2:13pm
  • Business

SAN FRANCISCO — Facebook on Tuesday dropped 6.2 percent to a record low, the third straight day of declines after the world’s largest social-networking service reported second- quarter results that showed slowing growth.

Shares slumped to $21.71 as of the close in New York, the lowest closing price since Facebook held an initial public offering on May 17.

Facebook disappointed investors last week when it reported sales growth of 32 percent, down from 45 percent in the first quarter, and refrained from providing a sales or profit outlook for the year. The company also posted slower user growth and is grappling with concerns about how well it can boost advertising on mobile devices.

“There were obviously some people who didn’t want to sell on the first day in anticipation that you would see some stabilization and the stock price sort of return a little bit,” said Mark Harding, an analyst at JMP Securities. “Perhaps they’re disappointed by the lack of a recovery, and maybe now they’re using the opportunity to perhaps pare back.”

Facebook has lost 43 percent since the IPO.

Carlos Kirjner, an analyst at Sanford C. Bernstein &Co., lowered his Facebook price target by $2 to $23 a share Tuesday. Facebook is worth $19 a share, based on its value as an online-display ad company that’s gaining market share, he said. Growth opportunities, including new advertising markets, add another $4 to the stock price, Kirjner said in the note.

Facebook shares could fall in the coming months with the expiry of so-called lockup periods, which bar insiders from selling shares for a period after the IPO, Kirjner said. More than 200 million shares will come on the market in August alone, he said.

“Lock-up expiration may pressure the stock for the next few months, potentially creating attractive entry points,” he wrote.

Facebook on July 26 reported revenue of $1.18 billion, topping an estimate of $1.16 billion, according to data compiled by Bloomberg. Still, it reported that operating margin dropped from a year earlier and said payments-related sales were $192 million, below the $199.3 million average analyst prediction in a Bloomberg survey.

Facebook said in May that sales growth wasn’t keeping pace with user expansion as more people access the service with mobile phones. The number of ads delivered in the U.S. decreased 2 percent last quarter even as the number of daily users gained 10 percent, Chief Financial Officer David Ebersman said on the July 26 conference call discussing results.

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