An advocacy group is asking the Federal Trade Commission to halt ads for a widely promoted product line called Your Baby Can Read, saying the claims are false and deceptive.
The complaint was filed Tuesday by the Boston-based Campaign for a Commercial-Free Childhood, which has led campaigns against what critics call the “genius baby” industry.
Your Baby Can Read — which consists of interrelated videos, flash cards and books — was developed in the late 1990s by Robert Titzer, an educator with a doctorate in human performance from Indiana University. More than 1 million families have used the product since then, according to Titzer’s company,
The website says the best time for children to learn reading is as an infant and toddler, before they go to school; it says they can start as young as 3 months old. “Seize this small window of opportunity,” it urges parents.
Associated Press
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