Funko is entering the video game industry with an upcoming mobile game in the Gears of War title from Microsoft and Xbox. (Courtesy of Microsoft and Xbox)

Funko is entering the video game industry with an upcoming mobile game in the Gears of War title from Microsoft and Xbox. (Courtesy of Microsoft and Xbox)

Funko and Microsoft unveil toy-inspired ‘Gears of War’ game

The phone game combines Microsoft’s third-person shooter game with Funko’s pop-culture action figures.

  • Rachel Lerman The Seattle Times
  • Tuesday, June 12, 2018 8:38am
  • Business

By Rachel Lerman / The Seattle Times

LOS ANGELES — Microsoft has teamed up with Funko, the Everett seller of pop-culture figurines, to create a mobile “Gears of War” game with a toylike twist. “Gears Pop,” as the phone game will be called when it debuts next year, will combine Microsoft’s third-person shooter game with Funko’s pop-culture action figures. The companies gave a sneak peek of the game at gaming convention E3 on Sunday, where Microsoft also revealed a new chapter in its Halo franchise and an expansion of its video game studios. “Gears of War” will also get a fifth installment, “Gears 5,” featuring a new, female protagonist and a PC-only spinoff called “Gears Tactics.” It’s Funko’s first year with a booth at the massive gaming conference that takes place through Thursday in Los Angeles. The toy-maker entered the public markets last year.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Szabella Psaztor is an Emerging Leader. (Olivia Vanni / The Herald)
Szabella Pasztor: Change begins at a grassroots level

As development director at Farmer Frog, Pasztor supports social justice, equity and community empowerment.

Owner and founder of Moe's Coffee in Arlington Kaitlyn Davis poses for a photo at the Everett Herald on March 22, 2024 in Everett, Washington. (Annie Barker / The Herald)
Kaitlyn Davis: Bringing economic vitality to Arlington

More than just coffee, Davis has created community gathering spaces where all can feel welcome.

Simreet Dhaliwal is an Emerging Leader. (Olivia Vanni / The Herald)
Simreet Dhaliwal: A deep-seated commitment to justice

The Snohomish County tourism and economic specialist is determined to steer change and make a meaningful impact.

Emerging Leader John Michael Graves. (Ryan Berry / The Herald)
John Michael Graves: Champion for diversity and inclusion

Graves leads training sessions on Israel, Jewish history and the Holocaust and identifying antisemitic hate crimes.

Gracelynn Shibayama, the events coordinator at the Edmonds Center for the Arts, is an Emerging Leader. (Olivia Vanni / The Herald)
Gracelynn Shibayama: Connecting people through the arts and culture

The Edmonds Center for the Arts coordinator strives to create a more connected and empathetic community.

Eric Jimenez, a supervisor at Cocoon House, is an Emerging Leader. (Olivia Vanni / The Herald)
Eric Jimenez: Team player and advocate for youth

As an advocate for the Latino community, sharing and preserving its traditions is central to Jimenez’ identity.

Nathanael Engen, founder of Black Forest Mushrooms, an Everett gourmet mushroom growing operation is an Emerging Leader. (Olivia Vanni / The Herald)
Nathanael Engen: Growing and sharing gourmet mushrooms

More than just providing nutritious food, the owner of Black Forest Mushrooms aims to uplift and educate the community.

Molbak's Garden + Home in Woodinville, Washington closed on Jan. 28 2024. (Photo courtesy of Molbak's)
Molbak’s, former Woodinville garden store, hopes for a comeback

Molbak’s wants to create a “hub” for retailers and community groups at its former Woodinville store. But first it must raise $2.5 million.

DJ Lockwood, a Unit Director at the Arlington Boys & Girls Club, is an Emerging Leader. (Olivia Vanni / The Herald)
DJ Lockwood: Helping the community care for its kids

As director of the Arlington Boys & Girls Club, Lockwood has extended the club’s programs to more locations and more kids.

Alex Tadio, the admissions director at WSU Everett, is an Emerging Leader. (Olivia Vanni / The Herald)
Alex Tadio: A passion for education and equality

As admissions director at WSU Everett, he hopes to give more local students the chance to attend college.

Dr. Baljinder Gill and Lavleen Samra-Gill are the recipients of a new Emerging Business award. Together they run Symmetria Integrative Medical. (Olivia Vanni / The Herald)
Emerging Business: The new category honors Symmetria Integrative Medical

Run by a husband and wife team, the chiropractic and rehabilitation clinic has locations in Arlington, Marysville and Lake Stevens.

People walk along the waterfront in front of South Fork Bakery at the Port of Everett on Thursday, April 11, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Port of Everett inks deal with longtime Bothell restaurant

The port will break ground on two new buildings this summer. Slated for completion next year, Alexa’s Cafe will open in one of them.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.