Hasbro Inc. is betting that iPod and iPhone users want 3-D viewing on the go.
The nation’s second-largest toy maker is set to unveil to investors today a handheld device called My3D that attaches to the two Apple, Inc. devices. It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It’s aimed at both children and adults.
The device, which resembles a pair of binoculars with a slot in which users insert their iPod or iPhone, will be priced at $30. It will be available starting next spring at stores where Apple’s iPhones and iPod Touches are sold.
Shoppers can then visit Apple’s App store, which will allow them to browse for additional My 3D content. Content varies in price; some apps will be free.
Associated Press
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