Instagram says it’s bigger than Twitter

Instagram now has more than 300 million users worldwide, making it bigger than Twitter.

The popular photo-sharing app announced its latest user figures in a blog post from chief executive Kevin Systrom on Wednesday, saying users share more than 70 million photos and videos every day.

Instagram also announced the addition of verified badges for celebrities, athletes and brands, making it easier for users to identify and connect with authentic accounts; verified badges, such as those used by Twitter, are typically little icons that appear next to a person’s user name, denoting that his or her identity has been verified by the company. Instagram’s badges will start rolling out “over the coming days,” Systrom said.

As part of its efforts to improve authenticity, Instagram has been deactivating spammy accounts. That means those accounts will no longer be included in follower counts, so some users will see a change in how many people follow them on Instagram.

Facebook-owned Instagram — and Facebook itself — have been seeing strong user figures lately.

Facebook, with 1.3 billion users worldwide, leads social media by attracting 66 percent of its monthly visitors in the U.S. to its service daily, according to a survey released this week by stock research firm UBS.

Instagram is No. 2 with 43 percent of monthly users in the U.S. scrolling through images and videos daily. Twitter is third at 40 percent.

The data are the latest to show that, while Facebook might be losing favor among some teenagers, the company’s ownership of Instagram and messaging service WhatsApp are helping keep them in the family. About 60 percent of Instagram’s teen users identified themselves as daily users, just ahead of Facebook, Snapchat and Twitter.

Teenagers said they spent considerably more time on Snapchat, Instagram and Pinterest this year compared with last year, according to the survey. Twitter, followed by Facebook, received only slightly more attention.

UBS also surveyed Facebook users about what they thought about ads on the social network, concluding that Facebook has room to drive even more consumer purchases than it already does if it continues to improve on who sees which ads.

Talk to us

More in Herald Business Journal

With the Olympic mountains in the background, the first passenger flight by Alaska Airlines Flight 2878 departs for Portland on opening day of the Paine Field Terminal on Monday, March 4, 2019 in Everett, Wash. (Andy Bronson / The Herald)
Snohomish County airports get $5.5 million in federal grants

Paine Field will receive $5.4 million. Arlington’s airport and Harvey Field each are getting $59,000.

This condo on Norton Ave. in Everett was sold Friday, June 18. (Sue Misao / The Herald)
Snohomish County home values soar in latest assessment

Lack of affordable housing put the squeeze on buyers and drove up home prices across Snohomish County.

Pilot Dan Tarasievich lines up for a landing at  Arlington Municipal Airport after a morning of flying with friends on Saturday, April 20, 2019 in Arlington, Wash. (Andy Bronson / The Herald)
Could Snohomish County’s two largest airports be expanded?

A study explores expanding runways at Paine Field and Arlington Municipal to relieve a coming crunch.

With credit scores out, will insurers cut or hike your rate?

Lack of affordable housing squeezed buyers and drove up home prices across Snohomish County.

Boeing ousts its longtime chief lobbyist in Washington, D.C.

Chief Executive Dave Calhoun’s memo provided no explanation for Tim Keating’s sudden departure.

pizza with cheese. vector illustration on white background
You voted: The best pizza in Snohomish County

Even during a pandemic, people still have their favorites

FILE - In this June 19, 2015 file photo, Department of Transportation Federal Aviation Administration building is seen in Washington.  The Federal Aviation Administration said Wednesday, June 2, 2021 that Ali Bahrami, the head of FAA's aviation safety office, will step down at the end of June. Bahrami was among FAA officials who were criticized by lawmakers and relatives of passengers on Boeing Max jets that crashed.  (AP Photo/Andrew Harnik, File)
Latest FAA reform gives workers new way to report safety flaws

The Voluntary Safety Reporting Program was spurred by the two fatal crashes on the Boeing 737 Max.

The final version of the 737 MAX, the MAX 10, takes off from Renton Airport in Renton, WA on its first flight Friday, June 18, 2021. The plane will fly over Eastern Washington and then land at Boeing Field  (Ellen M. Banner/The Seattle Times via AP, Pool)
Boeing’s newest version of the 737 Max makes first flight

The Max 10 took off near Seattle for an expected two-hour trip.

Colorful sweet cakes or pies slices pieces set. Set of four berry crumble pies. Vector illustration.
You voted: The best pie in Snohomish County

Even during a pandemic, people still have their favorites

Most Read