It’s clear from up here

SEATTLE – The images are so detailed you can tell whether a neighbor’s hedge was recently trimmed or whether the car parked in front of a favorite local eatery might belong to a friend.

Such views are available online for anyone to see from some of the biggest names on the Internet, including, Microsoft Corp. and Google Inc.

The companies’ newly evolving local search and mapping services, where the photographic images are typically rendered as search results, make it easier than ever to scout out everything from vacation destinations to a new hairdresser.

Never before have searchable databases of detailed pictures covering wide swaths of urban areas been readily available like this to the public.

And that has privacy advocates worried about the risks of such picture-perfect exposure to vulnerable citizens such as women in domestic violence shelters.

“I think there are going to be privacy issues, no doubt about it – somebody’s going to feel uncomfortable with it,” said Charlene Li of Forrester Research. “So the question becomes, ‘What are the trade-offs? Is the value worth it?’”

Yes, according to research by Forrester.

Li said she’s already seeing consumer interest, and she expects companies to continue to develop such tools because they see the potential for online advertising from local businesses that may not want to buy national online ads.

Microsoft, which late in 2005 began offering detailed images of metropolitan areas taken from airplanes, said last week that it would team with Verizon Communications Inc. to distribute local business advertisements from Verizon’s on Microsoft’s local search pages.

Amazon, whose A9 subsidiary has since August offered street-level images taken from vans, said the main goal of its site is to help people find local businesses. The company’s site currently lists images from 24 U.S. cities.

The most detailed images available from Microsoft’s service are currently only for certain U.S. cities, and there are some satellite images of international locations. Google offers images from all over the world, but the amount of detail varies greatly depending on the location.

For example, users scouting out urban areas such as Seattle or New York City can make out individual houses and buildings, while those living in Lander, Wyo., see a much less detailed view with Google and only get a graphic map with Microsoft’s service.

Google’s service mostly gets its images from satellites, and while they’re not nearly as detailed as those of Amazon or Microsoft, they are nevertheless good enough to recognize one’s home.

John Hanke, a product director at Google, says the technology is popular for figuring out whether a vacation spot is all it’s cracked up to be (Is that “beachfront” hotel really on the beach, or across the highway from the beach?) and for house hunting.

Daniel DeConinck, a Toronto engineer and entrepreneur, used Google’s site to find an accountant close to his house, and has since used it to scout out nearby bicycle shops and computer retailers. He thinks it has the potential to one day replace the local yellow pages.

“Anyone who I’ve shown Google Maps to, their draw just drops when they see that,” he said.

For her part, Li is somewhat skeptical that mom-and-pop shops will quickly get on board and make photo-enriched local searches a big money-maker.

“I think it’s going to be really slow to take off, just knowing small businesses,” she said. “You’re talking about a fundamental change in how they do business.”

For now, however, many people appear to be visiting the fledgling offerings simply to satisfy their curiosity.

Users who visit Microsoft’s “Windows Live Local” often first type in a street address – presumably their own house – and then go searching for a landmark such as Seattle’s Space Needle, said Justin Osmer, a Microsoft product manager.

A9’s street-level views of some U.S. cities, meanwhile, include clear pictures of people and cars when they happen to be in the frame. The aim is to give people what A9 vice president Barnaby Dorfman calls “a very human experience” similar to what you would see walking or driving down a street.

Pam Dixon of the World Privacy Forum says such images can potentially be used to track people who are vulnerable.

She said A9 removed images of shelters at her request and now gives people the option to removing their personal information from its directories.

She’s hoping such policies will become widespread.

“I really think you should have the option to say, ‘No. No, thanks,’” she said.

But the companies say that, so far, they have received few complaints.

Hanke argues that some images available on Google’s site are already available through local and federal government data, such as from the U.S. Geological Survey. But the government-supplied images aren’t as well organized or easily accessible as those available commercially.

He also said someone could learn much more by just walking down a street than by looking at Google’s images.

Some foreign governments have complained of security concerns raised by the Google images. Hanke said the company has fielded concerns raised by some governments, but has not altered any images.

Osmer said Microsoft has altered some of its images, such as those of the White House, to address security concerns. None, he said, is close enough that you can recognize faces.

Lt. Paul Vernon of the Los Angeles Police Department said he hasn’t heard of any law enforcement officials expressing concern about such online images.

In fact, Vernon said, some police officers in Los Angeles have found the sites helpful for quickly mapping out a location or scouting out an area where a crime has been suspected.

Amazon, Google and Microsoft all say they are working to expand their offerings and perhaps even add other image-based search tools.

Osmer said Microsoft wouldn’t rule out showing live aerial images – instead of static ones, often months old, that currently populate the sites – for things like the Super Bowl or traffic navigation.

He also said it’s hard to say whether Microsoft would offer more detailed views later on.

“I don’t think we’ll get to the point where you can zoom in and see the shoelaces on someone’s shoe, but maybe it would make sense to get a close view to read a sign or navigate a space,” he said.

Talk to us

More in Herald Business Journal

The growing business district along 172nd Street NE in Arlington, looking west toward I-5. At lower left is the construction site of the new Amazon fulfillment center. (Chuck Taylor / The Herald)
Marysville-Arlington road improvements won’t happen at once

Traffic improvement projects near the Cascade Industrial Center will take shape over the next decade.

A line of Southwest Air Boeing 737 jets are parked near the company's production plant while being stored at Paine Field Friday, April 23, 2021, in Everett, Wash. Boeing reported its first quarterly profit since 2019 and revenue topped expectations, as the giant aircraft maker tries to dig out from the most difficult stretch in its history. Boeing said Wednesday, July 28, 2021, that it earned $567 million in the second quarter, compared with a $2.4 billion loss a year ago. (AP Photo/Elaine Thompson)
Boeing, for first time since 2019, has a profitable quarter

The earnings hint at a potential turnaround after one of the worst financial crises in the company’s history.

FILE - In this June 18, 2015, file photo, an Airbus A380 takes off for its demonstration flight at the Paris Air Show in Le Bourget airport, north of Paris. European planemaker Airbus reports that it made 1.87 billion euros profit in the second quarter. That's a relief after a loss in the same quarter a year ago during the depths of the pandemic shutdowns and travel restrictions. (AP Photo/Francois Mori, File)
Airbus, Boeing rivalry is back on as sales campaigns pick up

The improving outlook comes amid a travel reopening that’s gathering pace in some key markets.

Festive seafood specialties, modern delicacies with a beautiful presentation on the plate. Delicious dish - tender fish meat, with greens, lemon and vegetables. Cartoon vector.
You voted: The best seafood in Snohomish County

Even during a pandemic, people have their favorites

File - In this Sept. 24, 2014 file photo, smoke hangs over Reno-Tahoe International Airport as a plane takes off in Reno, Nev. A shortage of jet fuel, coupled with supply chain issues and an urgent demand from firefighting aircraft, continues to cause problems at airports around the West. In Nevada, state and federal lawmakers said they are investigating a possible shortage of jet fuel that could delay cargo delivery and passenger travel at Reno-Tahoe International Airport in the coming days. (AP Photo/Martha Irvine, File)
Airports in the US West dealing with shortage of jet fuel

Supply chain issues and an urgent demand from firefighting aircraft have combined to cause problems.

sandwich with ham, tomatoes, lettuce and toast isolated on white background, healthy breakfast, lunch
You voted: The best darn sandwich in Snohomish County

Even during a pandemic, people have their favorites

FILE - In this Aug. 26, 2019, file photo, Washington Attorney General Bob Ferguson speaks at a news conference in Seattle. Washington state sued Johnson & Johnson on Thursday, Jan. 2, 2020, claiming the company was negligent when it used deceptive marketing to say the drugs were effective for treating pain and were unlikely to cause addiction. The lawsuit filed Thursday says the company that supplies raw materials used to make opiates drove the pharmaceutical industry to recklessly expand the production of the drugs. (AP Photo/Ted S. Warren, File)
Washington AG rejects opioids settlement, wants trial

The proposal would pay Washington about $527.5 million over 18 years if cities and counties opt in.

This photo provided by Blue Origin,   Jeff Bezos, founder of Amazon and space tourism company Blue Origin, exits the  Blue Origin's New Shepard capsule after it parachuted safely down to the launch area with passengers Mark Bezos, Oliver Daemen and Wally Funk, near Van Horn, Texas, Tuesday, July 20, 2021.  (Blue Origin via AP)
Blue Origin’s Bezos reaches space on 1st passenger flight

The Amazon founder is the second billionaire in just over a week to ride his own spacecraft.

The first flight for United Airlines servicing Paine Field taxis to the gate on March 31, 2019. (Kevin Clark / Herald file)
Come October, United Airlines will discontinue flights at Paine Field

The airline is one of two commercial carriers at the Everett airport. United flies to Denver.

Community leaders and officials break ground at the Port of Everett's Norton Terminal at the former Kimberly-Clark mill site along the waterfront Thursday morning in Everett on July 15, 2021. (Kevin Clark / The Herald)
Legacy of pollution makes Everett port project ‘challenging’

The former Kimberly-Clark mill site is nearing the end of a complex cleanup, part of a $36 million terminal project.

FILE - In this Oct. 28, 2020 file photo, a motorcyclist cruises past the Renton, Wash., Boeing plant where 737's are built. Boeing is temporarily lowering its delivery target for the 787 Dreamliner after discovering additional work that will need to be performed on the aircraft. The company said Tuesday, July 13, 2021, that the 787 production rate will temporarily be lower than five per month and will gradually return to that rate. (Ellen M. Banner/The Seattle Times via AP, File)
Boeing cuts production on the 787 to address a new flaw

The problem is on the forward pressure bulkhead, which keeps the plane’s interior pressurized.

State makes low interest loans available to small businesses

The state Department of Commerce is partnering with financial institutions and community-based organizations.