Hershey’s wants a federal judge to decide if it can make virtual chocolate milk.
The chocolate maker filed a legal complaint to determine if its iPhone application violates the copyright of Hottrix LLC of Las Vegas.
The two companies are battling over respective iPhone apps. Hottrix lawyer Jason H. Fisher said Monday that Hottrix’s app came first and includes plain milk and strawberry milk. It charges $3 for it, while Hershey’s is free.
Fisher said Hottrix settled a similar dispute with Coors over a beer-related app on confidential terms. He said Hottrix’s iMilk app was worth millions of dollars.
Hershey’s legal filing says the app it launched in October is much different, including its use of a red and white straw to “drain” milk from the phone screen. The Hottrix app works when you tip the phone.