Little Ceasars fills bowl void left by GM

The Motor City Bowl was rechristened Wednesday as the Little Caesars Pizza Bowl, with the Detroit-based pizza chain stepping up to sponsor the college football bowl game as two of the region’s beleaguered automakers step down.

“What can go better with football than pizza?” said Little Caesars president David Scrivano.

The bowl began at the Pontiac Silverdome, but since 2002 has been played at Detroit’s Ford Field. This year’s game will be played Dec. 26.

Chrysler and General Motors, traditional backers of the bowl, have cut back sponsorships in an effort to save money. Auburn Hills-based Chrysler dropped out of the bowl last year, and Detroit-based GM dropped the bowl this year “to no one’s surprise,” said Ken Hoffman, the bowl’s chairman and executive director.

Associated Press