Lofty aspirations

  • Associated Press
  • Saturday, December 25, 2004 9:00pm
  • Business

Editor’s note: The city of Everett is looking into transforming some of its downtown buildings into artists’ lofts to bring more people to the area. Here’s a look at a similar effort in St. Louis.

ST. LOUIS – Drawing on a formula that’s had success in other cities, developers in St. Louis have transformed commercial buildings into edgy, loft-style living spaces – complete with high ceilings, exposed brick and rows of light-welcoming windows.

But attempts to draw residents to downtown lofts here go far beyond merely touting open floor-plans or rehabbed hardwood floors.

St. Louis offers some imaginative living spaces and incentives to draw urban dwellers, such as lofts opening on the upper floors of a museum, housing specifically set aside for artists and even businesses providing incentives for employees who opt for a downtown address.

The city has added 800 new loft residences in the last four years for a total of 5,600 residential units downtown, said Kevin Farrell with the Downtown St. Louis Partnership, a not-for-profit organization aimed at helping to provide a vital, safe urban setting.

The lofts, Farrell said, allow once-dormant buildings to create life before and after the work day.

“Now when you come downtown, you can see somebody walking their dog at 6 a.m. or 8 o’clock at night,” he said.

At the former 10-story International Shoe Co. warehouse, sculptor Bob Cassilly and others have created a well-known St. Louis attraction, the City Museum. It’s full of offbeat exhibits and unusual play spaces that combine sculpted caves and tunnels with reused objects such as airplanes and a fire engine. It’s not hard to spot downtown – just head for the building with the school bus on the roof.

Now, the Lofts at City Museum is being developed in the same building as the museum. When residents move in, they’ll receive a one-year pass for several museum attractions, including Beatnik Bob’s, a cafe within the museum, as well as a towering outdoor amusement area called MonstroCity. They’ll also receive access to the roof, under heavy construction at the moment while Cassilly designs a water park, complete with an elevated glass-bottomed hot tub and water-spraying elephants.

“You just start playing with all the different pieces,” Cassilly said. He spoke from the roof, in sight of a clear elevator that towers three stories above the building, a bridge salvaged from a casino and a planetarium dome, all being used in the new project. “With the lofts, it’s the same approach, to make it feel like you have a unique space.”

Matthew Philpott, the City Museum’s general manager, said they wanted whimsical elements when building the lofts, but didn’t want to overdo it.

So a textured, curving hallway wall turns out to actually be made of escalator steps, turned sideways and stacked on top of each other. Another wall is decorated with clear soda bottles. In a display loft bedroom, Cassilly has covered concrete block walls with a sculpted earth-tone plaster design.

Living on the upper floors of a museum building – at price tags from about $150,000 to $400,000 – may not be for everyone. “The people who want to be here enjoy the energy of the building,” said Philpott. The hope is that the housing will help invigorate downtown, creating a city within the building while bringing more energy to St. Louis itself, he said.

Some businesses like the idea of having workers downtown and are offering employees up to $5,000 as a forgivable loan if they buy a downtown residence and stay five years.

Farrell said businesses elsewhere in the nation offer similar incentives, but the concept – where the Downtown Partnership and the mortgage company Fannie Mae teamed up – is catching on in St. Louis. An architectural firm and a couple of banks are taking part.

Another project, The University Lofts, contains 26 rental lofts, 16 of which are set at lower rents specifically for artists. The Des Lee gallery on the first floor hosts the shows.

Philip Slein, a loft resident who directs the Des Lee gallery and his own across the street downtown, explained that Washington University owned the building when “the neighborhood was in a terrible state of disrepair.”

Around 1997, artist Patrick Schuchard, who teaches at the university, mobilized businesses and developers to renovate the building to provide artists with housing. Washington University donated the property, and the new lofts opened in 2000. These days, Schuchard said, “There’s a waiting list to get in them.”

There are other fringe benefits to living in certain lofts, as Pablo Weiss, the owner of the popular Kitchen K restaurant downtown, explained.

He provides occasional perks to loft tenants who live in the same Merchandise Mart building that houses his restaurant. It may not be enough incentive to make someone move, but he offers such promotions as certificates for a free drink to those who check out the lofts, or restaurant discount cards for residents.

“It builds up a core clientele,” he said, adding, “Everyone likes a free drink.”

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Tommy’s Express Car Wash owners Clayton Wall, left, and Phuong Truong, right, outside of their car wash on Friday, Jan. 16, 2026 in Everett, Washington. (Olivia Vanni / The Herald)
Clayton Wall brings a Tommy’s Express Car Wash to Everett

The Everett location is the first in Washington state for the Michigan-based car wash franchise.

Robinhood Drugs Pharmacy owner Dr. Sovit Bista outside of his store on Tuesday, Dec. 30, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
New pharmacy to open on Everett Optum campus

The store will fill the location occupied by Bartell Drugs for decades.

Liesa Postema, center, with her parents John and Marijke Postema, owners of Flower World on Wednesday, Dec. 31, 2025 in Snohomish, Washington. (Olivia Vanni / The Herald)
Flower World flood damage won’t stop expansion

The popular flower center and farm in Maltby plans 80 additional acres.

Mike Fong
Mike Fong will lead efforts to attract new jobs to Everett

He worked in a similar role for Snohomish County since Jan. 2025 and was director of the state Department of Commerce before that.

Washington State Governor Bob Ferguson speaks during an event to announce the launch of the Cascadia Sustainable Aviation Accelerator at the Boeing Future of Flight Aviation Center on Thursday, Jan. 8, 2026 in Everett, Washington. (Olivia Vanni / The Herald)
Gov. Ferguson launches sustainable jet fuel research center at Paine Field

The center aims to make Snohomish County a global hub for the development of green aviation fuel.

Flying Pig owner NEED NAME and general manager Melease Small on Monday, Dec. 29, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Flying Pig restaurant starts new life

Weekend brunch and new menu items are part of a restaurant revamp

Everett Vacuum owners Kelley and Samantha Ferran with their daughter Alexandra outside of their business on Friday, Jan. 2, 2026 in Everett, Washington. (Olivia Vanni / The Herald)
‘Everything we sell sucks!’: Everett Vacuum has been in business for more than 80 years.

The local store first opened its doors back in 1944 and continues to find a place in the age of online shopping.

A selection of gold coins at The Coin Market on Nov. 25, 2025 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Lynnwood coin shop doesn’t believe new taxes on gold will pan out

Beginning Thursday, gold transactions will no longer be exempt from state and local sales taxes.

The Naval Station Everett Base on Wednesday, Oct. 23, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Rebooted committee will advocate for Naval Station Everett

The committee comes after the cancellation of Navy frigates that were to be based in Everett.

Sultan-based Amercare Products assess flood damage

Toiletries distributor for prisons had up to 6 feet of water in its warehouse.

Senator Marko Liias speaks at the ground breaking of the Swift Orange Line on Tuesday, April 19, 2022 in Lynnwood, Washington. (Olivia Vanni / The Herald)
The Transportation Committee Chairman says new jobs could be created fixing roads and bridges

Senator Marko Liias, D-Edmonds, wants to use Washington’s $15 billion of transportation funding to spur construction jobs

Lynnwood Police Officers AJ Burke and Maryam McDonald with the Community Health and Safety Section Outreach team and City of Lynnwood’s Business Development Program Manager Simreet Dhaliwal Gill walk to different businesses in Alderwood Plaza on Wednesday, June 25, 2025 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Lynnwood advocate helps small businesses grow

As Business Development Program Manager for the city of Lynnwood, Dhaliwal Gill is an ally of local business owners.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.