SAN FRANCISCO — The addictive video game “Angry Birds” will be migrating to television screens this summer.
The move is being made possible by Roku Inc., which will be adding Angry Birds to the menu of more than 250 entertainment options available through its set-top box for streaming video
and music over high-speed Internet connections.
The Angry Birds game will come installed, free, on a new version of Roku’s streaming box that also will include a controller.
That means the owners of the more than 1 million Roku players that already have been sold in the past three years will have to buy the new model if they want to play Angry Birds or other video games expected to be added during the next year.
Roku and Angry Birds game maker Rovio are announcing their partnership Wednesday, but aren’t saying how much the new model will cost or on what date in the summer it will go on sale. A basic Roku player costs $60.
It will be the first time that Angry Birds can be easily played on a big, high-definition TV screen. Since its release in late 2009, Angry Birds has been confined to smartphones, computer tablets and, recently, personal computers.
Those limitations haven’t grounded Angry Birds. More than 200 million devices have downloaded a version of the game, which requires its players to sling wingless, glowering birds at a bunch of pigs.
“We believe that a lot of our fans will buy the Roku just to play Angry Birds” on TV, said Peter Vesterbacka, Rovio’s chief marketing officer. Rovio will get an undisclosed percentage of Roku’s revenue from its new game-playing device.
Roku CEO Anthony Wood is counting on Angry Birds to attract a flock of new customers. He expects to sell 2 million of the streaming devices this year on Roku’s website and through major retailers such as Best Buy Co. and RadioShack Corp.
The projected surge in sales is expected to help lift Roku’s revenue to about $150 million this year from $47 million last year. Wood wouldn’t disclose whether privately held Roku is profitable.
Netflix’s streaming service, which boasts 23.6 million subscribers in the U.S. and Canada, is by far the most popular selection on Roku. That’s not a surprise, given that Wood began working on the device specifically for Netflix Inc. A $6.3 million investment by Netflix helped launch Roku’s device three years ago.
Netflix, which is based in Los Gatos, Calif., has since cut its ties to Roku, which is based in nearby Saratoga, Calif.
All the major video game consoles also stream Netflix.
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