How far would you go to show loyalty on the job?
Katie Edmeier, a paralegal for Anytime Fitness, got the health-club chain’s purple running-man logo tattooed on her upper left arm. She’s one of more than 200 staffers who have gone under the needle in support of their employer during the past several years.
“We bleed purple here at corporate,” said CEO Chuck Runyon.
A tattoo artist is often on hand at annual conferences to oblige employees who are feeling particularly dedicated.
While it’s common for businesses to hand out temporary tattoos of their logos, this is taking product branding to a very personal level.
What if Edmeier decides to move on to another employer?
“I’ve thought about that,” she said. “I’ll just look at it as my reminder to live healthy.”
Minneapolis Star Tribune
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