Microsoft hopes Bing is the next Google

  • Associated Press
  • Tuesday, June 2, 2009 6:06pm
  • Business

SEATTLE — Microsoft Corp. is inventing a new malady for which its new Web search site, Bing, is the only cure.

That’s the premise of the $100 million, four-month advertising campaign Microsoft hopes will turn Bing into a verb and give the software maker a fighting chance against search leader Google Inc.

In the first Bing ad, set to debut tonight, Microsoft unveils “search overload” syndrome — the state of confusion brought on by search results that don’t answer a user’s question. The commercial starts with bleeps and blips and a montage of Web-video frivolity (think cat playing piano).

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