Microsoft touching up Windows 8 to address gripes

  • By Michael Liedtke Associated Press
  • Tuesday, May 7, 2013 12:47pm
  • Business

SAN FRANCISCO — Microsoft is retooling the latest version of its Windows operating system to address complaints and confusion that have been blamed for deepening a slump in personal computer sales.

The tune up announced Tuesday won’t be released to consumers and businesses until later this year. The changes, part of a software package given the codename “Blue,” are a tacit acknowledgment of the shortcomings in Windows 8, a radical overhaul of Microsoft Corp.’s ubiquitous operating system.

With the makeover it released last October, Microsoft hoped to play a more prominent role in the growing mobile device market while still maintaining its dominance in PCs. But Windows 8’s design, which emphasizes interactive tiles and touch controls, seems to have befuddled as many people as it has impressed. One leading research firm, International Data Corp., says Windows 8 contributed to a 14 percent decline in worldwide PC sales during the first three months of the year — the biggest year-over-year drop ever.

Meanwhile, sales of smartphones and tablet computers are booming. The biggest beneficiaries have been Apple Inc., the maker of the iPhone and iPad, and Samsung Electronics Co., which sells the most devices running on Google Inc.’s Android software. Google is also benefiting from Android’s popularity through increased traffic to its services, creating more opportunities for the company to display ads.

By contrast, leading PC makers such as Hewlett-Packard Co. and Dell Inc., which primarily sell Windows-powered machines, have been mired in a financial funk that has battered their stocks and raised questions about their futures.

Despite the troubling signs, Microsoft insists it’s pleased with Windows 8’s performance.

The company, which is based in Redmond, says more than 100 million Windows 8 licenses have been sold so far, up from about 60 million licenses in January. The licensing volume “is in the same general ballpark,” as Microsoft’s previous operating system — Windows 7 — at a similar juncture of its sales cycle, according to Tami Reller, who serves as the marketing and financial chief for Microsoft’s Windows business.

In an interview, Reller said Microsoft still realized changes need to be made to make Windows 8 easier to navigate and capable of taking full advantage of technology improvements that have come out since October.

“Are there things that we can do to improve the experience? Absolutely,” Reller said “There is a learning curve (to Windows 8) and we can work to address that.”

For now, Microsoft isn’t saying what kind of changes will be introduced with the release of Blue, which the company plans to anoint with a different name when the update is available. Microsoft also isn’t saying whether it will charge existing owners of Windows 8 devices to get the fixes in Blue. The company plans to release Blue in time for the holiday season.

Reller said more details about Blue will be released before Microsoft holds a developers conference in San Francisco in late June. Some of Blue’s features are expected to be previewed at that conference.

“I view this as a relaunch of Windows 8, finally giving everyone a fully baked version,” said technology analyst Patrick Moorhead. “It has been a very rough road for Microsoft so far.”

If Blue is meant to make people more comfortable, the changes may incorporate more of the elements from earlier versions of Windows.

A common complaint has centered on the lack of a “start” button in the Windows 8 menu.

Other critics have pined for an option that would allow the system to begin in a desktop mode suited for running applications designed for earlier versions of the operating system. Windows 8 currently starts off showing a mosaic of interactive tiles tailored for swiping through programs with a finger instead of using a computer mouse.

Blue also might make it easier to find a set of controls — known as “charms” in Windows 8’s parlance — that currently must be pulled out from the right side of a display screen.

Besides responding to customer feedback, Blue also will make Windows 8 better suited for smaller, less expensive tablets with 7- and 8-inch display screens, Reller said. She declined to say whether Microsoft intends to make smaller version of its own Surface tablets. In a conference call with analysts last month, Microsoft Chief Financial Officer Peter Klein said the company was working with other manufacturers to make smaller tablets.

Moorhead also believes Blue will bring more built-in programs, such as a video editor and audio recorder, to Windows 8 and may also include other improvements.

One thing that Blue won’t fix: the relatively small selection of mobile applications tailored for Windows 8. Reller said the Windows 8 store now has more than 60,000 apps. By contrast, there are more than 800,000 apps available for Apple’s mobile’s devices and nearly that many for Android devices, too. In one of the most glaring omissions on Windows 8, Facebook Inc. still hasn’t designed an app to make its online social network more accessible on that system. Facebook has about 750 million mobile users.

Microsoft’s decision to tweak Windows 8 so soon after its much-ballyhooed release may reinforce perceptions that the product is a flop.

Windows 8’s flaws were quickly evident to analysts such as Moorhead, who believes Microsoft took some short cuts to ensure the new operating system would be ready for devices going on sale during last year’s holiday shopping season. “It’s like they had an airplane and they threw off some of the bags to make sure it could take off,” Moorhead said.

Investors still believe Windows 8 will pay off for Microsoft, which gets more than half of its revenue from the sale of Windows operating systems and various software programs and services. The company’s stock slipped 40 cents to $33.35 in Tuesday’s afternoon trading, leaving the shares with a 20 percent gain since Windows 8 went on sale. That outstrips the 15 percent increase in the Standard &Poor’s 500 index during the same stretch.

Reller is trying to frame the upcoming changes to Windows 8 as evidence that Microsoft is becoming more agile and nimble as it responds to a rapidly evolving technology market. Smartphones and tablet computers have been at the epicenter of the upheaval, diminishing the demand for PCs as more people and businesses opt for the convenience of increasingly powerful mobile devices.

Analysts say one reason Windows 8 got off to a slow start is because there weren’t enough devices designed to take advantage of the system’s touch-screen features. But that is about to change as HP, Dell and other PC makers prepare to roll out a wide variety of laptops and tablets with displays that respond to touch. More than 2,400 devices have now been certified to run on Windows 8, up from 2,000 in January, Reller said.

Most of the touch-screen laptops will sell at prices $50 to $250 below the first wave of comparable machines running on Windows 8, reductions that Microsoft hopes will prod more people to check out the system.

“As we look at Windows 8, it’s important to remember a lot of its full potential won’t be realized until there are more touch devices on the market,” Reller said.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

A closing sign hangs above the entrance of the Big Lots at Evergreen and Madison on Monday, July 22, 2024, in Everett, Washington. (Ryan Berry / The Herald)
Big Lots announces it will shutter Everett and Lynnwood stores

The Marysville store will remain open for now. The retailer reported declining sales in the first quarter of the year.

George Montemor poses for a photo in front of his office in Lynnwood, Washington on Tuesday, July 30, 2024.  (Annie Barker / The Herald)
Despite high mortgage rates, Snohomish County home market still competitive

Snohomish County homes priced from $550K to $850K are pulling in multiple offers and selling quickly.

Henry M. Jackson High School’s robotic team, Jack in the Bot, shake hands at the 2024 Indiana Robotics Invitational.(Henry M. Jackson High School)
Mill Creek robotics team — Jack in the Bot — wins big

Henry M. Jackson High School students took first place at the Indiana Robotic Invitational for the second year in a row.

The computer science and robotics and artificial intelligence department faculty includes (left to right) faculty department head Allison Obourn; Dean Carey Schroyer; Ishaani Priyadarshini; ROBAI department head Sirine Maalej and Charlene Lugli. PHOTO: Arutyun Sargsyan / Edmonds College.
Edmonds College to offer 2 new four-year degree programs

The college is accepting applications for bachelor programs in computer science as well as robotics and artificial intelligence.

FILE — Boeing 737 MAX8 airplanes on the assembly line at the Boeing plant in Renton, Wash., on March 27, 2019. Boeing said on Wednesday, Feb. 21, 2024, that it was shaking up the leadership in its commercial airplanes unit after a harrowing incident last month during which a piece fell off a 737 Max 9 jet in flight. (Ruth Fremson/The New York Times)
Federal judge rejects Boeing’s guilty plea related to 737 Max crashes

The plea agreement included a fine of up to $487 million and three years of probation.

Neetha Hsu practices a command with Marley, left, and Andie Holsten practices with Oshie, right, during a puppy training class at The Everett Zoom Room in Everett, Washington on Wednesday, July 3, 2024. (Annie Barker / The Herald)
Tricks of the trade: New Everett dog training gym is a people-pleaser

Everett Zoom Room offers training for puppies, dogs and their owners: “We don’t train dogs, we train the people who love them.”

Andy Bronson/ The Herald 

Everett mayor Ray Stephenson looks over the city on Tuesday, Jan. 5, 2015 in Everett, Wa. Stephanson sees  Utah’s “housing first” model – dealing with homelessness first before tackling related issues – is one Everett and Snohomish County should adopt.

Local:issuesStephanson

Shot on: 1/5/16
Economic Alliance taps former Everett mayor as CEO

Ray Stephanson will serve as the interim leader of the Snohomish County group.

Molbak's Garden + Home in Woodinville, Washington will close on Jan. 28. (Photo courtesy of Molbak's)
After tumultuous year, Molbak’s is being demolished in Woodinville

The beloved garden store closed in January. And a fundraising initiative to revitalize the space fell short.

Everett Mayor Cassie Franklin, Advanced Manufacturing Skills Center executive director Larry Cluphf, Boeing Director of manufacturing and safety Cameron Myers, Edmonds College President Amit Singh, U.S. Rep. Rick Larsen, and Snohomish County Executive Dave Somers participate in a ribbon-cutting ceremony on Tuesday, July 2 celebrating the opening of a new fuselage training lab at Paine Field. Credit: Arutyun Sargsyan / Edmonds College
‘Magic happens’: Paine Field aerospace center dedicates new hands-on lab

Last month, Edmonds College officials cut the ribbon on a new training lab — a section of a 12-ton Boeing 767 tanker.

Gov. Jay Inslee presents CEO Fredrik Hellstrom with the Swedish flag during a grand opening ceremony for Sweden-based Echandia on Tuesday, July 30, 2024, in Marysville, Washington. (Ryan Berry / The Herald)
Swedish battery maker opens first U.S. facility in Marysville

Echandia’s marine battery systems power everything from tug boats to passenger and car ferries.

Helion Energy CEO and co-founder David Kirtley talks to Governor Jay Inslee about Trenta, Helion’s 6th fusion prototype, during a tour of their facility on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
State grants Everett-based Helion a fusion energy license

The permit allows Helion to use radioactive materials to operate the company’s fusion generator.

People walk past the new J.sweets storefront in Alderwood Mall on Thursday, July 25, 2024, in Lynnwood, Washington. (Olivia Vanni / The Herald)
New Japanese-style sweets shop to open in Lynnwood

J. Sweets, offering traditional Japanese and western style treats opens, could open by early August at the Alderwood mall.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.