Millionaires have tough choices to make

WASHINGTON – One might not necessarily imagine that multimillionaires confront limited options in planning their vacations.

But a company led by America Online co-founder Steve Case is growing rapidly by offering a menu of luxury vacation options as part of a club that requires members to pony up $200,000 or more for access to its $750 million portfolio of vacation properties throughout North America, the Caribbean and Europe.

Exclusive Resorts recently announced it has added its 2,000th member, which makes it by far the largest company in the fledgling destination club industry.

They will also announce a partnership with golfing legend Jack Nicklaus to expand their golf amenities, and a $72 million investment that will allow them to expand their current roster of nearly 300 vacation homes in 35 destinations.

Case, who bought the club in its infancy in 2003 when it had fewer than 50 members, said he knew the idea was a winner from the start. He bought the company over breakfast after an initial presentation.

“I thought it was brilliant. It was one of those why-didn’t-I-think-of-that moments,” Case said.

Here’s how it works: Members pay a one-time upfront free ranging from $195,000 to $395,000, which gets them between 15 and 45 days at any of the club’s destinations, including the Virgin Islands, Costa Rica, Lake Tahoe, the French Alps and Tuscany. They also pay annual dues ranging from $9,500 to $25,000, again depending on how many vacation days they want.

When a member leaves the club, he gets back 80 percent of his membership fee.

While the figures sound steep, Case says it’s affordable compared with buying a vacation home. And the club allows people to vacation in different places every year, rather than being locked into one spot with a vacation home or a timeshare.

And for those who vacation with children or in large groups, the club’s vacation homes offer size and more of a family atmosphere than you get at a hotel suite, Case said.

Jamie Cheng, co-founder of the Helium Report, which provides research and analysis for the wealthy on various products, including destination clubs, said Exclusive Resorts is the industry leader in a rapidly growing niche of the travel sector.

The industry as a whole has perhaps 4,000 or so members, Cheng said, but there are easily a million Americans or more who could afford a membership.

“As people get more comfortable with the idea, and as the clubs do a better job of explaining it, we think there’s a lot of growth potential,” he said.

Case said his own experiences convinced him of the market for such a product. He recalled renting a vacation home in his native Hawaii for his family, including his young children. He was chagrined to find out on arrival that the bedrooms for the young children were essentially isolated from the rest of the house and required you to go outside and down a flight of steps – a poor option for his 5-year-old.

Talk to us

More in Herald Business Journal

FILE - In this file photo dated Monday, March 11, 2019, rescuers work at the scene of an Ethiopian Airlines plane crash south of Addis Ababa, Ethiopia.  The number of deaths in major air crashes around the globe fell by more than half in 2019 according to a report released Wednesday Jan. 1, 2020, by the aviation consultancy To70, revealing the worst crash for the year was an Ethiopian Airlines Boeing 737 MAX on March 10 that lost 157 lives. (AP Photo/Mulugeta Ayene, FILE)
US board says Boeing Max likely hit a bird before 2019 crash

U.S. accident investigators disagree with Ethiopian authorities over the cause of a 2019 Boeing 737 Max crash.

Paddywack co-owner Shane Somerville with the 24-hour pet food pantry built by a local Girl Scout troop outside of her store on Tuesday, Dec. 20, 2022 in Mill Creek, Washington. (Olivia Vanni / The Herald)
An out-paw-ring of support: Mill Creek pantry feeds pets, day or night

With help from local Girl Scouts, the Mill Creek pet food store Paddywack is meeting the need for pet supplies in a pinch.

Kelly Cameron is the woodworker behind Clinton-based business Turnco Wood Goods. (David Welton)
Whidbey woodworkers turn local lumber into art

In the “Slab Room” at Madrona Supply Co., customers can find hunks of wood native to the south end of Whidbey Island.

Siblings Barbara Reed and Eric Minnig, who, co-own their parent’s old business Ken’s Camera along with their brother Bryan, stand outside the Evergreen Way location Thursday, Dec. 15, 2022, in Everett, Washington. After five decades in business, Ken’s will be closing its last two locations for good at the end of the year. (Ryan Berry / The Herald)
Print it or lose it: Ken’s Camera closes after decades caught on film

The local legend, processing film photos since 1971, will close its locations in Mount Vernon and Everett at the end of 2022.

Store owner Jay Behar, 50, left, and store manager Dan Boston, 60, right, work to help unload a truck of recliners at Behar's Furniture on Monday, Jan. 16, 2023. Behar's Furniture on Broadway in Everett is closing up shop after 60 years in business. The family-owned furniture store opened in 1963, when mid-century model styles were all the rage. Second-generation owner, Jay Behar says it's time to move on. (Annie Barker / The Herald)
Behar’s Furniture in Everett closing after 60 years

“It’s time to move on.” The small family-owned store opened in 1963 and grew to cover an entire city block.

Katy Woods, a Licensed Coach, Branch Manager, and experienced Banker at Coastal Community Bank.
Coastal Community Bank Offers Classes for Businesses

To support local business owners and their teams, Coastal offers complimentary Money… Continue reading

Innovative Salon Products online fulfillment employees, from left, Stephanie Wallem, Bethany Fulcher, Isela Ramirez and Gretchen House, work to get orders put together on Friday, Jan. 6, 2023, at the company’s facility in Monroe, Washington. The company began including pay, benefits and perks to its job listings over a year ago, well ahead of the new statewide mandate to include a pay range on job postings at companies with over 15 employees. (Ryan Berry / The Herald)
New state law requires employers to give pay range in job postings

Washington’s new pay transparency law aims to narrow wage gaps based on race or gender — though some companies may seek loopholes.

Nelson Petroleum on Thursday, Dec. 22, 2022 in Everett, Washington. (Olivia Vanni / The Herald)
‘Egregious:’ Everett fuel company repeatedly broke water standards

Nelson Petroleum faces a lawsuit from an Everett Mall Way strip mall over discharges into a nearby wetland.

Mike Lane and son Dave Lane, right, in front of their family store Everett Vacuum with their popular sign and saying, “everything we sell sucks” on Thursday, April 7, 2022, in Everett, Washington. (Olivia Vanni / The Herald)
Suck it up — and shop it up — at Everett Vacuum

After 80 years on Broadway, the family-run store with the “Everything we sell sucks” sign moved to Hewitt Avenue.

Customers leave J. Matheson Gifts Wednesday, Feb. 16, 2022, in Everett, Washington. (Ryan Berry / The Herald)
Everett’s longtime J. Matheson gift store finds new life in Seattle

Miranda Matheson had her mother’s blessing when she opened a new J. Matheson Urban Gifts & Kitchens in Green Lake.

Carla Fisher and Lana Lasley take a photo together with Tommy Chong during 210 Cannabis Co’s grand opening Saturday, Dec. 10, 2022, in Arlington, Washington. Fisher and Lasley waited in line solely to get a photo with Chong. (Ryan Berry / The Herald)
Stillaguamish Tribe opens retail cannabis shop

More than 1,500 attended a grand opening on Dec. 10. The venture comes amid a boom in tribal cannabis stores.

Franco Montano works on putting together a wreath at his workshop on Monday, Dec. 5, 2022 in Monroe, Washington. (Olivia Vanni / The Herald)
Monroe man runs taco truck by day, makes 100 wreaths by night

Franco Montano, a former factory worker, started making the holiday wreaths in 2008. He has expanded into a thriving family business.