MILL CREEK – Zipfizz Corp., the maker of a powdered energy drink mix, said it has reached agreements with Walgreens, QFC and Bed Bath &Beyond to carry the company’s product in their Northwest stores.
The Mill Creek-based company’s drink mix, sold in compact plastic tubes, already is carried by Costco, 7-Eleven, Bi-Mart and some GNC stores.
In addition to its unique packaging, Zipfizz has gained a following by promoting itself as a healthier alternative to the average energy drink. When added into a bottle of water, its flavors have only five to 10 calories, a couple of carbohydrates and no artificial sugars. The mix is also loaded with vitamins B12, B6 and C, along with potassium and magnesium.
Zipfizz President and Chief Executive Officer Riley Livingston said the growing customer base he’s heard from includes athletes and college students, who use Zipfizz instead of coffee to keep them awake and alert.
Livingston has estimated the company’s sales could reach $25 million this year. That’s up from just $2 million in 2004.
Zipfizz is adding a third flavor, pink lemonade, to its existing lineup of citrus and berry flavors.
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