“Selling Your Crafts” has joined The Complete Idiot’s Guide series of Penguin books.
The new book, by Chris Franchetti Michaels, takes a low key approach, starting off with the pros and cons of selling items that you make, helping you decide whether that’s something you’d like to do, and providing the basic information you need to get started.
It goes on to explore how to start as a casual seller who doesn’t expect to make a living from his or her work.
Then it gets more serious, exploring how to transition to a more active seller with a more businesslike approach.
The later chapters examine things like bookkeeping, handling inventories, and dealing with credit cards.
There are more chapters on getting the right licenses and paying your taxes, growing your business, and promoting your wares through advertising and discounting, establishing a Web site, and even selling wholesale.