What: This seminar, part of a series presented by the Edmonds Chamber of Commerce, looks at ways to improve your business’ marketing and advertising. Topics include:
· Organic versus paid listings
· Google, Yahoo and MSN
· Impressions versus click-throughs
· How consumers search for products and services
· What constitutes a good keyword campaign
When: 7:30 to 9:30 a.m. Tuesday (begins with continental breakfast and networking; program at 8 a.m.).
Where: City Hall, Brackett Room (third floor), 121 Fifth Ave. N., Edmonds.
Cost: $20; chamber membership not required.