For rednecks across the country, a bank is more than just where you sit when you’re fishing.
Over the past couple of years, Oklahoma banker Wade Huckabay has dealt with a flood of rednecks who want to do business with him and his online Redneck Bank.
The Internet bank is the brainchild of Huckabay, who came up with the name to differentiate its website from thousands of online banking operations.
The bank’s home page features a braying mule, and customers access their accounts by clicking on an outhouse.
Last month, U.S. Banker magazine highlighted Bank of the Wichitas’ online strategy as a successful way to reach a niche market. “The goal was how to create a presence on the Internet without having to spend millions of dollars,” Huckabay said.
Associated Press
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