Miranda is one of the budtenders at PRC Edmonds, open 8 a.m. to 10 p.m. seven days a week.

Miranda is one of the budtenders at PRC Edmonds, open 8 a.m. to 10 p.m. seven days a week.

Service, not upselling, gets these budtenders high

Edmonds cannabis shop focuses on knowledge and selection to separate themselves from the competition

When Washington State legalized recreational cannabis, pot shops sprouted like, well, weeds.

Thomas Fallihee was already general manager of a medical marijuana dispensary, but the increased competition didn’t turn him into a cut-throat businessman.

“There’s a quote from entrepreneur Gary Vaynerchuk that talks about the two ways to succeed in business: you can either focus on being the best, or you can focus on making the competition look bad. I think there’s no need to tear down the competition — there’s room for everyone — so we focus on being the best we can be,” says Fallihee, General Manager of PRC Edmonds.

PRC (which stands for Premier Recreational Cannabis) evolved from 221 RX, a small medical marijuana shop owned by Scott Serles and Joel Martin. They worked closely with local farmers and focused on giving medical patients well-researched, thoughtful advice. When recreational sales opened they continued to prioritize knowledge and service, and that approach is still noticeable in the PRC Edmonds store today.

“Staff are trained in mediation and conflict resolution, not upselling. It’s made for a great store environment, where cannabis enthusiasts are excited to show up to work every day,” Fallihee says.

2,500 square feet of carefully curated products

Start browsing on the Shop For Yourself wall, where staff have arranged products to address different needs and effects, then chat with a budtender to see if they have any tips on your choice. Or shop online, where you can choose your lineage (indica, sativa, hybrid or CBD), adjust your desired THC and CBD potency, pick your consumption method and even shop based on customer reviews.

“We have one of the biggest selections in the state, and receive new deliveries daily,” Fallihee says. Follow PRC Edmonds on Instagram to see what’s fresh.

Budtender’s choice

Overwhelmed by the selection? Start with some of these Washington-based options recommended by PRC Edmonds staff:

Find PRC Edmonds at 23221 Edmonds Way A, open 8 a.m. to 10 p.m. seven days a week.

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