Show your web tracks

If you don’t show up on Google, you don’t exist. The same goes for Yahoo. And Bing.

Blogging Bistro owner Laura Christianson says it’s easier than you might imagine to put your business on the virtual map, and you can do it without spending a penny. Just complete these three essential tasks when using social media: Create a custom or “vanity” username for all your social media outlets and use it consistently; upload a globally recognized avatar so people associate your face with your brand; and set up a Google profile in which you can insert information about your business.

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