Liberal philanthropist George Soros has called on Facebook to initiate an independent, internal investigation of its lobbying and public relations work.
The call comes after The New York Times published a report claiming the company had hired an opposition research firm to discredit critics by linking them to Soros, a frequent target of conservatives and anti-Semitic vitriol from the far right.
“These efforts appear to have been part of a deliberate strategy to distract from the very real accountability problems your company continues to grapple with,” wrote Patrick Gaspard, the president of the Open Society Foundations, a philanthropic organization founded by Soros. Gaspard published the letter Wednesday night, after publication of the Times report, and addressed it to Facebook chief operating officer Sheryl Sandberg. Chief executive Mark Zuckerberg, along with Facebook board members and congressional leadership, were also on the address list.
According to the report, Sandberg oversaw an aggressive lobbying campaign to counter the public backlash against the company, following an onslaught of scandals involving Russian misinformation, privacy violations and the viral spread of hateful messages.
The company adopted a public relations strategy akin to campaign-style opposition research, the report said, in which others were attacked, such as Google and Apple, to deflect blame. Sandberg also wielded her high-ranking position at Facebook to personally appeal to lawmakers in Washington and state attorneys general, the report said, in hopes of curtailing regulations and investigations targeting the social network.
According to the report, Facebook hired a Republican opposition research firm to discredit activists critical of the social network. Some of the efforts linked the activists to Soros, the report said. The firm circulated a document to reporters that “cast Mr. Soros as the unacknowledged force behind what appeared to be a broad anti-Facebook movement,” according to the New York Times, and it “pressed reporters to explore the financial connections between Mr. Soros’ family or philanthropies” and groups critical of Facebook.
The firm cited in the report, Definers Public Affairs, did not immediately respond to a request for comment from The Washington Post.
In a statement Thursday, Facebook told The Post: “It is wrong to suggest that we have ever asked Definers to pay for or write articles on Facebook’s behalf – or to spread misinformation. The relationship with Facebook was well known by the media – not least because they have on several occasions sent out invitations to hundreds of journalists about important press calls on our behalf.”
Soros has criticized Facebook’s approach to hate speech and propaganda on its global platform. His spokesman, Michael Vachon, said the Times report raises questions about whether Facebook has used similar “unsavory tactics” against other people who have voiced opposition.
“It’s been disappointing to see how [Facebook leaders] have failed to monitor hate and misinformation on Facebook’s platform. To now learn that you are active in promoting these distortions is beyond the pale,” said Gaspard.