There are numerous ways to reach out to new employers. You can attend job fairs. Post your resume on online job boards. Send an e-mail. Drop a letter in the mail. All of these tactics require some level of risk- taking, since you’re putting your credentials on the line to be evaluated by people you don’t know.
But there is one personal marketing technique that demands even more courage, a strategy that isn’t for the weak of heart: the notorious cold call.
In the sales industry, a cold call (or prospecting call) is a first conversation with a potential client. It serves as an opportunity to connect with new people, present a product or service, and close deals.
Many job hunters use this technique to advance their careers. Why? Because armed with a qualified call list, a decent contact management system and a certain degree of optimism, a dedicated cold caller can touch base with lots of employers in a short period of time. And since a phone call transports you straight to the hiring manager’s desk, this method can result in a positive first impression, and a coveted job interview.
Of course, most people know that cold calling is hard. It takes guts to contact someone who has the authority to scrutinize your experience and argue about your salary. Indeed, this person has the power to change your life.
If you want to give cold calling a try, follow this advice:
Cultivate trust. When placing prospecting calls, your goal is to establish a good rapport and set up an interview. Build trust by taking an active role in the conversation. Listen. Answer questions and describe your qualifications without exaggeration.
Remember, kindness and professionalism make a difference. They open doors. Pay attention during your conversations. Keep your messages brief. Be prepared to take no for an answer.
Never, ever lie. If you lie in order to get a job, you can (and should) lose the position. If you try to manipulate the boss or assistant during a phone call, you do not deserve the opportunity. It should go to someone else.
Even a momentary lapse in integrity can ruin your reputation. Once a “little white lie” escapes your lips, the damage is done. Tell the truth at all times, even if it means missing out on a particular job opening. There are so many companies looking for reliable and trustworthy workers. Find them. Life is easier and more enjoyable when you’re honest about everything you do.
Know what you bring to the table. Businesses hire new employees to help them achieve specific goals. For example, they might seek out a new manager or team member to expand their market share, increase productivity or resolve operational gaps.
Before calling a potential boss, do some research. Figure out how your expertise will be valuable to that particular company. When the employer answers the phone, make your case with enthusiasm and confidence.
As a job-search strategy, cold calling is not for everyone. But if you possess a daring personality, strong communication skills and a great deal of integrity, pick up the phone and start dialing. Your next phone conversation could introduce you to your new boss.
Send your job search questions to Eve.GetAJob@gmail.com
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