BusinessWeek has a new story posted about why Bothell’s ICOS and Eli Lilly teamed up with PGA in order to boost Cialis sales. It also gives an update about what Lilly ICOS have been doing lately at the golf events to give their drug a bit more buzz. Here’s the link:
http://www.businessweek.com/magazine/content/05_22/b3935130.htm
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