Taco Bell introduces Doritos taco shell

  • Associated Press
  • Wednesday, March 7, 2012 10:40pm
  • Business

LOUISVILLE, Ky. — Taco Bell hopes to turn orange Doritos cheese powder into green — as in cash from its latest invention.

The Mexican-style chain plans to roll out Doritos Locos Tacos at midnight on Wednesday at its nearly 5,600 restaurants nationwide. The fast-food chain, a unit of Yum Brands Inc., calls the tacos that use shells made out of Nacho Cheese Doritos the biggest product launch in its 50-year history. Taco Bell says it plans to introduce a Doritos Cool Ranch taco shell this fall.

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