Taking the doubt out of photos

SAN DIEGO — Tracing its roots to a founder’s anger at a no-show home remodeling crew, the makers of Shoot &Proof software aim to erase any doubts that digital photos are faked or manipulated.

The software maker, CodaSystem France SA in Paris, unveiled the fruits of its founder’s frustrations Tuesday at the DEMOfall 2007 technology show, a two-day rapid-fire procession of new gadgets and gizmos.

DEMO, now in its in its 17th year, has served as a launch pad for such industry standouts as TiVo Inc., Palm Inc.’s Pilot and the Danger HipTop handheld. Each of the 69 presenters gets six minutes to impress a crowd of journalists and venture capitalists as well as technology companies looking for startups to buy.

Shoot &Proof is intended for use on cell phones, said Frederic Vanholder, managing director, and it is running on about 600 handsets, thanks partly to $5 million in venture capital raised last year.

The angry CodaSystem founder, who has since left the company, figured that if he photographed the part of his home that needed the work that wasn’t done — and he convinced authorities the image was authentic — then he would be able to get back what he paid for the work.

Shoot &Proof shows where a photo was shot (if the phone is equipped with global positioning software), as well as when and on whose device.

A retailer client of CodaSystem uses Shoot &Proof to ensure manufacturers that their wares are being displayed as promised. A security company uses it to record break-ins and reassure insurance companies they aren’t being bilked.

Near the opposite end of the spectrum, another participant in DEMOfall, MotionDSP Inc., introduced a Web site, www.fixmymovie.com, where consumers can sharpen pictures and videos taken on cell phones, images that are typically jumpy and heavily pixelated.

MotionDSP, based in San Mateo, Calif., got its start by licensing software from the University of California at Santa Cruz and targeting military and intelligence agencies. In-Q-Tel, an investment firm launched by the CIA in 1990 to support U.S. intelligence work, announced in July that it was an investor.

The company won’t discuss its government work in detail but says its software also can be used to sharpen images taken with security cameras, which, like cell phones, are known for delivering poor quality. Though vastly improved, the images still fall short of footage shot with a digital camcorder, however.

Talk to us

More in Herald Business Journal

Members of Gravitics' team and U.S. Rep. Rick Larsen stand in front of a mockup of a space module interior on Thursday, August 17, 2023 at Gravitics' Marysville facility. Left to right: Mark Tiner, government affairs representative; Jiral Shah, business development; U.S. Rep. Rick Larsen; Mike DeRosa, marketing; Scott Macklin, lead engineer. (Gravitics.)
Marysville startup prepares for space — the financial frontier

Gravitics is building space station module prototypes to one day house space travelers and researchers.

Orca Mobility designer Mike Lowell, left, and CEO Bill Messing at their office on Wednesday, Aug. 16, 2023 in Granite Falls, Washington. (Olivia Vanni / The Herald)
Could a Granite Falls startup’s three-wheeler revolutionize delivery?

Orca Mobility’s battery-powered, three-wheel truck is built on a motorcycle frame. Now, they aim to make it self-driving.

Catherine Robinweiler leads the class during a lab session at Edmonds College on April 29, 2021. (Kevin Clark / The Herald)
Grant aids apprenticeship program in Mukilteo and elsewhere

A $5.6 million U.S. Department of Labor grant will boost apprenticeships for special education teachers and nurses.

Peoples Bank is placing piggy banks with $30 around Washington starting Aug. 1.
(Peoples Bank)
Peoples Bank grant program seeks proposals from nonprofits

Peoples Bank offers up to $35,000 in Impact Grants aimed at helping communities. Applications due Sept. 15.

Workers build the first all-electric commuter plane, the Eviation Alice, at Eviation's plant on Wednesday, Sept. 8, 2021 in Arlington, Washington.  (Andy Bronson / The Herald)
Arlington’s Eviation selects Seattle firm to configure production plane

TLG Aerospace chosen to configure Eviation Aircraft’s all-electric commuter plane for mass production.

Jim Simpson leans on Blue Ray III, one of his designs, in his shop on Friday, August 25, 2023, in Clinton, Washington. (Ryan Berry / The Herald)
Whidbey Island master mechanic building dream car from “Speed Racer”

Jim Simpson, 68, of Clinton, is using his knowledge of sports cars to assemble his own Mach Five.

Inside the new Boeing 737 simulator at Simulation Flight in Mukilteo, Washington on Wednesday, Sept. 20, 2023. (Annie Barker / The Herald)
New Boeing 737 simulator takes ‘flight’ in Mukilteo

Pilots can test their flying skills or up their game at Simulation Flight in Mukilteo.

An Amazon worker transfers and organizes items at the new PAE2 Amazon Fulfillment Center on Thursday, Sept. 14, 2023, in Arlington, Washington. (Ryan Berry / The Herald)
Amazon cuts ribbon on colossal $355M fulfillment center in Arlington

At 2.8 million square feet, the facility is the largest of its kind in Washington. It can hold 40 million “units” of inventory.

A computer rendering of the North Creek Commerce Center industrial park in development at 18712 Bothell-Everett Highway. (Kidder Mathews)
Developer breaks ground on new Bothell industrial park

The North Creek Commerce Center on Bothell Everett Highway will provide warehouse and office space in three buildings.

Dan Bates / The Herald
Funko president, Brian Mariotti is excited about the growth that has led his company to need a 62,000 square foot facility in Lynnwood.
Photo Taken: 102312
Former Funko CEO resigns from the Everett company

Brian Mariotti resigned Sept. 1, six weeks after announcing he was taking a six-month sabbatical from the company.

Cash is used for a purchase at Molly Moon's Ice Cream in Edmonds, Washington on Wednesday, Aug. 30, 2023. (Annie Barker / The Herald)
Paper or plastic? Snohomish County may require businesses to take cash

County Council member Nate Nehring proposed an ordinance to ban cashless sales under $200. He hopes cities will follow suit.

A crowd begins to form before a large reception for the opening of Fisherman Jack’s at the Port of Everett on Wednesday, August 30, 2023, in Everett, Washington. (Ryan Berry / The Herald)
Seafood with a view: Fisherman Jack’s opens at Port of Everett

“The port is booming!” The new restaurant is the first to open on “restaurant row” at the port’s Waterfront Place.