Target offers free shipping on online orders this week

Star Tribune

MINNEAPOLIS – is offering free shipping on all orders with no minimum purchase size in a special promotion this week. That is usually the sort of thing retailers do around the holidays to help lure in some last-minute sales.

So why do it the first week of June?

“Part of it, number one, is reinforcing our leadership in free shipping,” said Eddie Baeb, a Target spokesman.

He noted that Target’s free shipping promotion during the holidays was very popular. So this was also an opportunity for the Minneapolis-based retailer to test it at a non-peak time outside of that shopping frenzy.

“With school winding down and the kick of summer, it seemed like this was a good time to do this for our guests,” Baeb added.

The move also comes at a time when Target, which has been criticized in the past for behind the times with its website, is trying to become a leader in online sales. Online sales make up less than 3 percent of its overall sales, but Target CEO Brian Cornell has set a lofty goal of increasing its online sales by 40 percent for the next several years.

The week of free shipping also comes not too long after word leaked out last month that Wal-Mart will be piloting a $50 a year free shipping program this summer that will rival Amazon Prime’s $99 a year membership free shipping program. Wal-Mart’s ShippingPass will only be available in select markets and will be by invitation only, but it aims to get select items to customers within three days at no extra charge.

When asked about those developments in recent weeks, Target executives have noted that the retailer’s Redcard credit and debit card gives customers free shipping on its website all the time (as well as a 5 percent discount). Chief Financial Officer John Mulligan also recently reminded reporters on a conference call that there is no membership fee to be a Redcard member.

And in February, Target lowered the free shipping threshold on its website to orders of $25 from $50.

“We feel very confident those are very compelling offers,” Mulligan said of the lower free shipping threshold and Redcard perks.

But one area where Target is still catching up is with speed of delivery. Amazon Prime members can get select items delivered to their doorstep within two days.

This is only the third time Target has offered a free-for-all when it comes to shipping on its website. During this last holiday season, it offered free shipping for several weeks in a move that raised a lot of eyebrows across the industry. In February 2014, Target also ran a two-day free shipping promotion on its website.

Target has said that about two thirds of orders on its website qualify for free shipping either because they meet the minimum order size threshold or the purchase is made with a Redcard.

Talk to us

More in Herald Business Journal

FILE - A Boeing 737 Max jet prepares to land at Boeing Field following a test flight in Seattle, Sept. 30, 2020. Boeing said Tuesday, Jan. 10, 2023, that it took more than 200 net orders for passenger airplanes in December and finished 2022 with its best year since 2018, which was before two deadly crashes involving its 737 Max jet and a pandemic that choked off demand for new planes. (AP Photo/Elaine Thompson, File)
Boeing inks deal for up to 300 737 Max planes with Ryanair

At Boeing’s list prices, the deal would be worth more than $40 billion if Ryanair exercises all the options.

Logo for news use featuring Snohomish County, Washington. 220118
Four recognized for building a better community

Economic Alliance of Snohomish County hosts annual awards

Logo for news use featuring Snohomish County, Washington. 220118
Business Briefs: Pandemic recovery aid and workforce support program

Snohomish County launches small business COVID recovery program, and is now accepting NOFA grant applications.

Elson S. Floyd Award winner NAACP President Janice Greene. (Olivia Vanni / The Herald)
Janice Greene: An advocate for supplier diversity and BIPOC opportunities

The president of the Snohomish County NAACP since 2008 is the recipient of this year’s Elson S. Floyd Award.

Emerging Leader Rilee Louangphakdy (Olivia Vanni / The Herald)
Rilee Louangphakdy: A community volunteer since his teens

Volunteering lifted his spirits and connected him with others after the death of a family member.

Emerging Leader Alex McGinty (Olivia Vanni / The Herald)
Alex Zitnik-McGinty: Find a group you like and volunteer!

Her volunteer activities cover the spectrum. Fitting in “service work is important as we grow.”

Opportunity Lives Here award winner Workforce Snohomish and director, Joy Emory. (Olivia Vanni / The Herald)
Workforce Snohomish receives Opportunity Lives Here Award

Workforce offers a suite of free services to job seekers and businesses in Snohomish County.

Henry M. Jackson award winner Tom Lane. (Olivia Vanni / The Herald)
Tom Lane: An advocate for small and local businesses

The CEO of Dwayne Lane’s Auto Family is a recipient of this year’s Henry M. Jackson Award.

John M. Fluke Sr. award winner Dom Amor. (Olivia Vanni / The Herald)
Dom Amor: Working behind the scenes to improve the region

Dom Amor is the recipient of this year’s John M. Fluke Sr. Award

Dr. David Kirtley at the new Helion headquarters in Everett, Washington on Wednesday, Jan. 19, 2022  (Olivia Vanni / The Herald)
Everett nuclear fusion energy company nets first customer: Microsoft

The Everett company, on a quest to produce carbon-free electricity, agreed to provide power to the software giant by 2028.

Hunter Mattson, center, is guided by Blake Horton, right, on a virtual welding simulation during a trade fair at the Evergreen State Fairgrounds in Monroe, Washington, on Wednesday, May 3, 2023. High school kids learned about various trades at the event. (Annie Barker / The Herald)
Trade fair gives Snohomish County kids glimpse of college alternatives

Showcasing the trades, the Trade Up event in Monroe drew hundreds of high school students from east Snohomish County.

A Tesla Model Y Long Range is displayed on Feb. 24, 2021, at the Tesla Gallery in Troy, Mich.  Opinion polls show that most Americans would consider an EV if it cost less, if more charging stations existed and if a wider variety of models were available. The models are coming, but they may roll out ahead of consumer tastes. And that could spell problems for the U.S. auto industry, which is sinking billions into the new technology with dozens of new vehicles on the way.  (AP Photo/Carlos Osorio)
Tesla leases space at Marysville business park

Elon Musk’s electric car company reportedly leased a massive new building at the Cascade Business Park.