US Marine sees a surge in retail boat sales

  • Wednesday, October 17, 2001 9:00pm
  • Business

Herald staff

ARLINGTON — US Marine, which laid off hundreds of workers earlier this year because of slumping sales, reported Wednesday that sales have improved since August.

Compared with last year, sales are up both for the Bayliner and Maxum brands, said Dave Taylor, US Marine’s senior vice president of sales and marketing.

"Capri sales were up 23 percent and Bayliner’s overall sales were up 5.2 percent," Taylor said, adding that consumer and dealer feedback led to several key changes that appear popular with buyers.

Sales of the Maxum boats are also up, led by year-over-year sport cruiser sales increases of 46.2 percent, for an overall September sales increase of 21.5 percent, Taylor said.

Bayliner and Maxum are divisions of Arlington-based US Marine, which is part of the Brunswick Corp.’s boat group.

US Marine attributed some of its recent success to a "Pride in America" campaign promoting the purchase of products made in the United States.

"We feel it is helping Americans express the confidence they feel in their country, while at the same time confirming their desire to spend more time together as a family," said marketing director Craig Dixon.

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