Bye bye, little blue box. Hello, Wal-Mart.
That’s what 78 percent of 41,175 shoppers said when surveyed by Zogby Interactive earlier this summer. Only 10 percent polled said they would buy a $500 item from Tiffany &Co. over a similar $250 item found at Wal-Mart.
The survey suggests this mentality is part of a less materialistic outlook that’s become more prevalent since the economy tanked last year. In fact, two out of 10 Americans surveyed said they’ve given away more than 10 percent of their belongings and not replaced them since the economic downturn.
“I call them Secular Spiritualists because they are looking for more meaning in their lives, and will seek it through family, friends, volunteering and leisure activities that fulfill their needs,” pollster John Zogby told Reuters in a statement.
This story came to The Storefront via Twitter user @TheNewsChick.