What working moms want

  • Associated Press
  • Monday, July 16, 2007 11:20pm
  • Business

NEW YORK – It seems to happen every few months: a new book or study fuels the “Mommy Wars,” the intense debate over whether moms should stay home with the kids or work outside the home. Each time there’s spirited talk, angst and some guilt from mothers who fear they’re doing the wrong thing.

Now the guilt seems actually tangible.

In an eye-catching national survey from the Pew Research Center released last week, full-time working mothers rated themselves slightly lower as parents than those who stay home or work part-time.

And that was even more striking when viewed along with the survey’s primary finding – that fully 60 percent of working mothers now say part-time work is their ideal rather than full-time, compared to 48 percent a decade ago.

What does it all mean? Four decades after the feminist movement laid claim to equal footing for women in the workplace, are these findings and others like them a tacit admission that it’s not possible to have it all?

For Erica Rubach, a 32-year-old mother of two, the findings weren’t a surprise. A year ago, she felt she couldn’t keep her head above water, though to others her life might have seemed ideal: two young kids and a job she loved as director of marketing and business development at a television station.

“But I knew there just wasn’t room for both in my life,” she said. “It was killing me.”

So she left her job, with its 60-70 hour weeks, and with fellow mother Joani Reisen founded MomSpace. The networking site matches mothers with services in their communities. The two now work on their own schedules. “Recently Erica’s daughter, Maya, had her birthday, and I said to her, ‘this is the coolest thing,’ Reisen said. ‘You got to spend the day canoeing with your daughter!”

The women count themselves among the ranks of so-called “Mompreneurs,” moms who’ve begun their own parent-oriented businesses to serve other moms plus have the flexibility they need for their own young families. They’ve also given other mothers part-time work; they’ve hired 60 people, mostly women, to sell ads on commission.

Reisen thinks the trend among mothers “opting out” of the work force is a natural reaction to the previous generation. “I had a single mother who worked full-time,” said Reisen, 41, “and I missed having her at home.” For Rubach, “it has to do with how my generation was raised. Our moms were hardworking but they also missed out.”

Such explanations trouble author Linda Hirshman, who has forcefully argued that mothers are wasting their potential when they shun the work force to care exclusively for their kids. Hirshman, author of last year’s “Get to Work: A Manifesto for Women of the World,” said it’s clear that increasing numbers of women are working less or not at all – and at all different strata of society.

And why? She attributes the trend largely to a “ramping up” of the job of motherhood, by a culture that expects women to be super-moms, perfect at everything. “If you want to be Martha Stewart at home AND president of the PTA, well, then you’re right, you can’t do it!” said Hirshman. “So you have two ways out of the problem. You don’t buy into the madness – or you quit your job.”

But quitting your job – or switching to a much lower-paying one – can be a recipe for financial disaster, argues Leslie Bennetts, author of the recent book “The Feminine Mistake.”

“Many women romanticize the stay-at-home life, but most don’t realize the consequences,” said Bennetts. “The reality is that to give up your career and depend on someone else to support you is a very high-stakes gamble – for women and their children.”

The problem for most women is that there’s precious little middle ground between an exhausting juggling act and a risky trip down the off ramp, with only a vague hope of getting back in later. Deloitte, the professional services firm, is trying to offer up just such a middle ground with a new system called Mass Career Customization.

Under the system, now in a phased rollout, employees are allowed to dial up and dial down their professional commitment, depending on the stage of life they’re at, says Cathy Benko, the executive who conceived the system.

“The problem with surveys like this is that they look at one point in time, versus a whole career,” said Benko, Deloitte’s managing principal of talent, who is herself a mother of two. Yes, she says, many moms with young kids – some dads, too – want to dial down. But later, when the kids are older, they’ll often want to dial back up.

Dialing down may mean working fewer (or different) hours, getting less compensation or taking a slower track toward promotion. But it will be out in the open, and may keep valuable employees with the company. And they will feel less guilty over doing what everyone does at one point or another – sneaking out for that PTA meeting or first-grade violin performance.

“Wouldn’t it be better to just be able to say, I can’t make that 10 a.m. meeting because I’m the head of the PTA?” Benko said. “Why sneak?”

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