A rainbow of outerwear is appearing on the slopes

Bright is the new black when it comes to colors and styles for snow bunnies to look their best on the slopes.

The move to color in winter-sport outerwear follows a trend seen in clothing for other active pursuits, such as running, rock climbing and cycling.

Part of the color revolution is driven by safety because it’s easier to spot a bright color in dim winter light. There’s a fashion factor, but there’s also a little flamboyance and fun at play, experts say.

Men’s best-sellers at The North Face include royal blue and an acid yellow that’s particularly popular for lining and trim. Women are into clashing brights, such turquoise paired with a yellow-tinted green, Braund reports. At Athleta, coral pink and mint green are outpacing the more traditional red and green.