NEW YORK — For the past five years, liberal books, especially the Bush-bashing kind, have been a thriving market. A new online club is betting that they can evolve from a market to a movement, long after the president has left office.
The Progressive Book Club, which officially launched Monday, combines the offerings of a traditional book club with the interactive features of an online social network and the ideals of a grass-roots political party.
Authors Michael Chabon, Dave Eggers and Barbara Kingsolver are among the editorial board members for the new club.
The club offers a selection of works each month, at discounts from 10 percent to 40 percent, and perhaps up to 80 percent.
For most sales, the club will donate $2 on the member’s behalf to a range of educational, environmental and other organizations.
The Web site, www.ProgressiveBookClub.com, will also feature videos, audios, forums for debates, book reviews and recommendations.
“The idea for this came a few years ago,” said Elizabeth Wagley, the club’s founder and chief executive, and a former fundraiser and communications executive for nonprofit organizations. “I kept noticing how the right in America had an ability to get their message across in a way the left didn’t seem to have.
“The Progressive Book Club is one of those things that when you hear about it, you say, ‘How come we didn’t think of that years ago?”’ Eggers said in a statement.
Wagley was soon introduced to Michelle Berger, former senior vice president of Bookspan, which runs the Book-of-the-Month Club, the Literary Guild and other clubs. They found support from such magazines and blogs as The Nation, The Huffington Post and Salon, along with the Service Employees International Union.
Virtually every major publisher is participating, but smaller companies such as Chelsea Green Publishing and Soft Skull Press will also be featured.
“We are completely agnostic when it comes to publishers,” Wagley said. “People know about Al Franken’s books, but there are a lot of other books they don’t know.”
The club begins with about 200 books, including the memoirs of former President Clinton, Thomas Paine’s “Common Sense” and novels by Toni Morrison and Sherman Alexie, and will add 15 releases each month.
The emphasis will be less on name calling than on history, narrative and policy.
“Most of our books aren’t going to be about how Republicans are turkeys,” Wagley said.
Political book clubs date back at least to the 1930s and 1940s, when the Left Book Club was popular in England (it was revived online in 2006).
While some regional liberal clubs exist in the United States, no current club has the history, and reach, of the Conservative Book Club, founded in the 1960s and with a current membership of more than 80,000, general manager Andy Schwarz said.
“Liberals already have plenty of books and literature out there, everywhere promoted by the mainstream media,” he said, strongly doubting that the progressive club will succeed.
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