Effortless products help roofing company thrive

  • By Andy Rathbun Herald Writer
  • Wednesday, October 17, 2007 12:18pm
  • Life

Time is tight for most homeowners.

Aside from the groceries, the kids, the dishes and the laundry, there’s basic home upkeep that eats away hours of the day.

That’s why homeowners may want to install a deck that doesn’t need to be stained, a rooftop that lasts longer, more durable window frames.

Many companies offer such products, including Monroe-based State Roofing. Representatives from the company, which was founded in 1968, will be at the Everett Fall Home Show, touting their company’s services.

Guy Golliver, marketing director for State Roofing, said the cedar shake that used to be common on rooftops now tends to deteriorate in 15 to 20 years. Thinner pieces of wood are to blame. As a result, the company offers metal shake and rubber-based roofing. Both options can hold up longer than cedar and come in a variety of colors.

“We’re purposely trying not to be the generic installation company,” Golliver said. “We’re trying to show some of the more unusual, more unique styles.”

Options aside, most consumers aren’t looking for a bright red rooftop, Golliver said. Rather, they gravitate toward dark browns, grays and blacks.

While rubber or metal roofing can outlast cedar by decades, Golliver said there isn’t much concern about limiting State Roofing’s profits by installing a longer-lasting product.

“I think the market is so vast it’s quite OK to put a 50-year product on everybody’s roof and … not see the end of the tunnel coming,” he said.

The company’s windows generally have a vinyl frame — a popular option for residential homes — and State Roofing also installs decks made from a wood and rubber blend. The composite decking doesn’t need to be stained and won’t rot.

If there’s a common theme among many of State Roofing’s products, it’s that they may lighten the load on a homeowner burdened with upkeep chores.

“There’s just less and less time to work on your home,” Golliver said.

Along with saving time, some products also help the environment. For instance, a homeowner inadvertently recycles 600 to 700 old tires by choosing a Euroshake roof, made with recycled rubber.

“It’s kind of environmentally friendly,” Golliver said.

Reporter Andy Rathbun: 425-339-3455 or e-mail arathbun@heraldnet.com.

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