Prohibition’s repeal spawned the Budweiser Clydesdale horses

The first team of draft horses delivered the first load of beer after the repeal, and an effective marketing icon was born.

This advertising lamp includes figures of a team of horses pulling a beer cart with drivers, followed by a crowd of Dalmatians. Similar scenes may take place in real life on Budweiser’s promotional tours. The lamp with a moving wagon sold for $625.

This advertising lamp includes figures of a team of horses pulling a beer cart with drivers, followed by a crowd of Dalmatians. Similar scenes may take place in real life on Budweiser’s promotional tours. The lamp with a moving wagon sold for $625.

Some advertising icons have obvious connections to their brands, like Planters Peanuts’ Mr. Peanut or the RCA Victor dog with his head tilted as he listens to a phonograph. Others, less so, like the Clydesdale horses and Dalmatian dogs featured in Budweiser advertising items such as this hanging lamp with “The World Champion Clydesdale Team.” The lamp sold for $625 at a Potter & Potter auction.

What do horses and dogs have to do with beer? The answer comes from the 1930s. The Anheuser-Busch brewing company, owner of the Budweiser brand, turned to making non-alcoholic products during Prohibition. Its repeal in 1933 was still a cause for celebration. August A. Busch, Jr., gave his father, the CEO of Anheuser-Busch, a gift of a hitch of Clydesdale horses pulling a beer cart. The hitch delivered the first post-Prohibition Budweiser beer. A horse-drawn beer wagon proved to be an effective marketing tool, and the company got another hitch to make promotional tours. Dalmatians joined the tours in the 1950s, referencing the old practice of breweries having dogs to protect their horses and wagons during deliveries. In 1986, the Budweiser Clydesdales made their first appearance in a Super Bowl commercial, reaching an even wider audience. The company still has Clydesdale teams going on tours to this day.

Q: We received a set of “Country Lane” dishes by Brock of California when we were married in 1951. There are many pieces including plates, serving dishes, coffeepots, etc. My granddaughters are not interested in them, so I’d like information about their value. They are in excellent condition.

A: Brock of California started before 1945 as Southern California Pottery Company Inc. in Lawndale, California. It made ovenware and kitchenware. Bert J. Brock was the president of the company by 1949. Production included “California Brockware” and “California Rustic” dinnerware. The name of the company was changed to B.J. Brock Company by 1950. Brock dinnerware was used on the set of the television show “I Love Lucy” in the early 1950s and can be seen on the kitchen shelves and table in several episodes. The company closed about 1955. Individual pieces of Brock’s country-themed dinnerware sell for modest prices: dinner plates for $8 to $10, a cup and saucer for $6 to $8 and serving pieces for a little more. Sets of dinnerware are hard to sell. It’s easier to try a consignment shop to see if they can sell it.

Q: I bought a shallow cut glass dish at a thrift store for $15. It has a ring handle on one side. A friend told me the pattern looks like Irving’s “White Rose.” Can you tell me the age and possible value of this dish?

A: Irving Cut Glass Company was in business in Honesdale, Pennsylvania, from 1900 to 1933. Several glass factories were located in the surrounding area in the late 1800s and early 1900s. Many companies cut and etched their patterns on blanks made by circa Dorflinger & Sons. Your shallow dish with a ring handle might be a nappy, a dish used for candy or nuts. Your dish is about 100 years old. Depending on size and condition, it might be worth $75 or more. A signature adds value.

Q: During a recent thrifting excursion, I saw something I’d never seen before: A Blue Willow CorningWare warming tray with cord. The tray, working and with its cord, was only $5.99. I passed it up and I’ve been kicking myself about it. What do you think?

A: I think you should have bought it. That CorningWare tray is worth at least $25 elsewhere. It isn’t rare, but CorningWare is undergoing a resurgence of popularity. Prices for vintage pieces are going up. Blue Willow is one of the most recognizable patterns. I love the history of this line. Corning Glass Works developed the glass for Thomas Edison’s light bulb. In July of 1913, at the encouragement of a scientist’s wife, Bessie Littleton, Pyrex was born. More than 750 million pieces of CorningWare have been made. In 1998, due to slumping sales and retooling of manufacturing plants, Corning sold CorningWare and Pyrex lines to World Kitchen, LLC.

TIP: If you have valuable old glass, keep it in a safe environment. It should be stored or displayed where there is some air movement to dry off the surface. Glass bottles and containers should be stored with the lids and stoppers open.

On the block

Current prices are recorded from antiques shows, flea markets, sales and auctions throughout the United States. Prices vary in different locations because of local economic conditions.

Christmas tree, ceramic, painted green, textured finish, multicolor peg lights on tips of branches, five-point star base dated 1975, 15 inches, $65.

Jewelry, earrings, dangling, gemstones, oval lapis, round striated red stone, faceted square amber stone, faceted teardrop clear stone, three diamonds, 18K gold plated French wire mount, marked, Iradj Moini, France, 1½ inches, $165.

Marble, ribbon swirl, Christmas Tree, six-ribbon, three colors, white with two green and four red ribbons, National Line Rainbow, Peltier Glass Co., Ottawa, Ill., circa 1930,¾ inches, $285.

Bank, Santa Claus, standing, cast iron, painted, red suit, black boots, coin slot in green toy sack on back, round black base, 11 by 4 inches, $360.

Christmas tree stand, metal frame, inset curved white panel, painted Santa, sleigh and reindeer, lights up, revolves, electric, Bakelite switch, needs rewiring, 1930s, 7 by 17 inches, $435.

Roseville Pottery jardiniere and pedestal, Pine Cone, green and tan glaze, raised pine cones, branch handles, 29 by 13 by 13 inches, $780.

Royal Doulton porcelain figurine, Christmas Day, woman sashaying, purple skirt with relief Christmas ornaments, white petticoats, fur-trimmed jacket and muff, green Royal Doulton backstamp, Nada Pedley, 9 inches, $810.

Clock, tall case, Federal, cherry, split swan’s neck pediment, carved rosettes, three finials, turned columns, arched door, sheet iron dial, Roman numerals, terrestrial globes, moon phase, flowers, sweep calendar hand, crotch grain veneer pendulum door with canted corners, early 1800s, 95 by 11 by 20 inches, $1,185.

Rug, Persian, Heriz, cornflower blue medallion in floating navy blue medallion, brick red field, ivory corners, angular spandrels with serrated leaves, two tan guard borders with flower heads, red border with herati design, 146 by 108 inches, $1,800.

Furniture, pair of vitrines, ebonized wood, bronze cherubs and scrollwork, inlaid porcelain plaques with flowers and blue borders, single door with rippled glass, France, 1800s, 44 by 35 by 16 inches, $2,040.

Talk to us

More in Life

This family is no match for a German-made knife. (Jennifer Bardsley)
Any way you slice it, that bread knife is dangerous

Their old bread knife was too dull. The new one is too sharp, apparently.

Marc Price
Yes, that’s Skippy: Alex P. Keaton’s pal to do stand-up in Everett

Marc Price, who appeared on 54 episodes of “Family Ties” in the 1980s, to do a set at Tony V’s Garage on Feb. 9.

Preparing for the natural end of our lives

Most of us don’t want to talk about death. But we need to be prepared for the inevitable.

The European Parliament in Brussels charts the course of Europe.
Rick Steves’ Europe: Politics, good living and peeing in Brussels

The Belgian capital’s rich brew of food and culture pleasantly surprises those who stop.

AeroMexico canceled her flight, but she wants a refund, not a credit

AeroMexico cancels Patrizia Azzellini’s flight and offers her a ticket credit, but she’d prefer a refund. Who’s right?

Everett Home Depot worker Jeffrey Raven Leonard, 52, holds a certificate that names him a Kentucky Colonel, an honor from the governor of Kentucky. He received the award, given to 4,000 to 5,000 people annually, for getting the word out about a hiring program for veterans at Home Depot. (Annie Barker / The Herald)
This Kentucky Colonel works at Home Depot, not a fried chicken stand

Jeffrey Raven Leonard, 52, of Everett, joins thousands of other colonels honored for good deeds by the governor of Kentucky.

Gin Blossoms
Music, theater and more: What’s happening in Snohomish County

Tickets are on sale now for the Gin Blossoms gig in Tulalip. A variety of local music, from rock to classical, can be heard this weekend in Everett.

LoveZone owners Katrina Cooney and husband Kevin Cooney at their store on Wednesday, Jan. 25, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Does your Valentine want candy — or a trip to the Love Zone?

The adult store has 27 years of experience selling products to spice up romance, with stores in Everett and Marysville.

2023 Toyota Highlander (Toyota)
2023 Toyota Highlander

The 2023 Lexus IS 500 F SPORT Premium is as good as it gets for a luxury sports sedan at a mid-grade price.

Tala Davey-Wraight, 3, is thrown in the air by her dad Oscar Davey-Wraight, one of the Summer Meltdown headliners also known as Opiuo, during Cory Wong’s set on Thursday, July 28, 2022 in Snohomish, Washington. (Olivia Vanni / The Herald)
After Monroe debut, no Summer Meltdown music fest in 2023

Organizers announced Wednesday they would “take the year off in order to figure out the best path forward for Summer Meltdown in 2024.”

We don’t know whose eye is depicted in this miniature, but it must have been someone well loved. Wearing a miniature painting of a loved one’s eye was fashionable in the 18th and 19th centuries.
Soapy TV show inspires interest in 19th century accessory

An eye miniature on a pendant, as seen on “Bridgerton,” sells for $704 at auction.

The GPP for tomorrow is Hamamelis mollis, commonly called Chinese witch hazel, the image credit goes to Great Plant Picks
Great Plant Pick: Chinese witch hazel

It’s the most fragrant of all witch hazels and worth growing for that characteristic alone.