Bull’s run celebrates 10 years

San Francisco Examiner

Wednesday marked the 10-year anniversary of the bull market, which, according to many market specialists, began on Oct. 11, 1990, when stock prices ended a serious decline and began their dramatic surge.

The Dow closed at 2,365.10 on Oct. 11, 1990, with the Nasdaq finishing at 325.61. On Wednesday the Dow, a key market indicator containing 30 bellwether stocks, closed at 10,413.79. The Nasdaq ended the day at 3,168.49.

Despite periods of turbulence, it has been a remarkable 10 years.

Wall Street’s advance has created a new group of investors to whom volatility, as much as double-digit growth, seems perfectly normal. That’s in stark contrast to the staid, single-digit growth during much of the Dow’s 104-year history.

With roughly half of all U.S. households now holding equities either in self-directed retirement plans or online brokerage accounts, investing in the stock market has spread beyond the well-heeled investors of yore who could call their broker with orders to buy or sell.

Public attention has been focused on finance in an unprecedented way, documented by the proliferation of news channels and Internet sites, to say nothing of hourlong prime-time dramas, dedicated to the markets.

"It became a kind of pastime, it became very exciting," said James Cramer, a hedge fund manager and founder of TheStreet.com, a financial news Web site.

"It will become less exciting as it (the market) goes down," Cramer predicted. "A lot of what happened is the natural realization that you can make more money in the stock market than you can get in a paycheck, and certainly more than when you gamble."

A prime example: Cisco Systems, a maker of computer hardware, traded at 8 cents a share (adjusted for stock splits) at its lowest point on Oct. 10, 1990. Cisco’s stock closed Wednesday at $51.19.

The market capitalization of publicly traded U.S. companies, roughly $5 trillion in 1990, now stands at $15 trillion. The Standard &amp Poor 500 index has also tripled.

The technology sector has driven the run-up in stocks over the past decade but has been struggling in 2000.

Prices for technology and Internet companies have plummeted, even for those reporting profits such as Yahoo which beat analysts forecasts but saw its stock drop to $65.38 on Wednesday.

And interest rates — which the Federal Reserve cut during much of the early- and mid-1990s to spur investment and corporate growth — have been lifted over the last two years to put the brakes on inflation.

Each year since 1990 the Dow industrials have either risen or managed to avoid a 20 percent decline, which would have signaled the end of the bull market and the beginning of a bear market.

To be sure, it has not been a smooth ride all the way. The Dow dropped about 2,000 points over the course of a few months in 1998, before reverting to its upward trend. The Asian financial crisis of 1997 caused many bullish investors to pull their money from the markets, and there was heavy selling in April, particularly in the tech sector, when investors began to question some companies’ profitability.

Still, this market has thrived on bulls, and bulls, being what they are, are not ready to give up, even if expectations should be reduced or the focus — perhaps away from technology, and into more traditional U.S. business — should change.

"I would say that people who got in during that period have an unrealistic expectation of what the market can do, but a correct expectation of the love affair with growth," Cramer said.

."

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Local News

Logo for news use featuring Snohomish County, Washington. 220118
Health officials: Three confirmed measles cases in SnoCo over holidays

The visitors, all in the same family from South Carolina, went to multiple locations in Everett, Marysville and Mukilteo from Dec. 27-30.

Dog abandoned in Everett dumpster has new home and new name

Binny, now named Maisey, has a social media account where people can follow along with her adventures.

People try to navigate their cars along a flooded road near US 2 on Wednesday, Dec. 10, 2025, in Sultan, Washington. (Olivia Vanni / The Herald)
Temporary flood assistance center to open in Sultan

Residents affected by December’s historic flooding can access multiple agencies and resources.

Logo for news use featuring the Tulalip Indian Reservation in Snohomish County, Washington. 220118
Teens accused of brutal attack on Tulalip man Monday

The man’s family says they are in disbelief after two teenagers allegedly assaulted the 63-year-old while he was starting work.

A sign notifying people of the new buffer zone around 41st Street in Everett on Wednesday, Jan. 7. (Will Geschke / The Herald)
Everett adds fifth ‘no sit, no lie’ buffer zone at 41st Street

The city implemented the zone in mid-December, soon after the city council extended a law allowing it to create the zones.

A view of the Eastview development looking south along 79th Avenue where mud and water runoff flowed due to rain on Oct. 16, 2025 in Snohomish, Washington. (Olivia Vanni / The Herald)
Eastview Village critics seek appeal to overturn county’s decision

Petitioners, including two former county employees, are concerned the 144-acre project will cause unexamined consequences for unincorporated Snohomish County.

Snohomish County commuters: Get ready for more I-5 construction

Lanes will be reduced along northbound I-5 in Seattle throughout most of 2026 as WSDOT continues work on needed repairs to an aging bridge.

Logo for news use featuring the municipality of Snohomish in Snohomish County, Washington. 220118
Snohomish man held on bail for email threat against Gov. Ferguson, AG Brown

A district court pro tem judge, Kim McClay, set bail at $200,000 Monday after finding “substantial danger” that the suspect would act violently if released.

Kathy Johnson walks through vegetation growing along a CERCLA road in the Mt. Baker-Snoqualmie National Forest on Thursday, July 10, 2025 in Granite Falls, Washington. (Olivia Vanni / The Herald)
Activism groups to host forest defense meeting in Bothell

The League of Women Voters of Snohomish County and the Pacific Northwest Forest Climate Alliance will discuss efforts to protect public lands in Washington.

Debris shows the highest level the Snohomish River has reached on a flood level marker located along the base of the Todo Mexico building on First Street on Friday, Dec. 12, 2025 in Snohomish, Washington. (Olivia Vanni / The Herald)
SnoCo offers programs to assist in flood mitigation and recovery

Property owners in Snohomish County living in places affected by… Continue reading

Marysville Mayor Jon Nehring talks during his State of the City Address on Tuesday, Jan. 28, 2025 in Marysville, Washington. (Olivia Vanni / The Herald)
Marysville mayor to report ‘state of the city’

The presentation will take place at 6:30p.m. on Jan. 28. The public can ask questions at the end.

Flooding at the Stillaguamish River on Dec. 11 in Arlington. (Will Geschke / The Herald)
The Snohomish County solid waste voucher program has been extended

Residents affected by the December 2025 flood can now dispose of flood-damaged items through March 19.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.