BERLIN — Europe’s top-selling newspaper said Monday it will introduce a paywall for part of its online offerings starting next month.
Main news stories will remain free of charge online, but a subscription will be required to view features, interviews and other exclusive content, German tabloid Bild said.
The basic digital subscription will cost $6.50 per month starting June 11, and twice that for a premium version that includes the tabloid as an e-paper. The Axel Springer AG-owned newspaper will also offer readers buying a print copy, at 70 euro cents a day, a pass to its online content. The pass will be unique to each paper, thanks to a new printing technique, which the company calls a “world premiere” for the industry.
The move comes as Europe’s newspaper publishers struggle to make up for lost advertisement revenue and shrinking circulation numbers. Analysts say publishers across Europe will be closely watching whether Bild’s paywall will succeed, as many of them hope to follow the move of Europe’s biggest publishing house.
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