Let the ad battle begin in the fight on whether the state should get out of the business of selling hard liquor.
Initiative 1183 would close state liquor stores and let booze be sold in stores with at least 10,000 square feet of retail space. That will ratchet up the number of places where you can buy a bottle of Jim Beam.
Foes of Initiative 1183 are airing a television commercial in which law enforcement officers and firefighter paramedics warn that such an increase poses a great threat to public safety.
The latest ad is not available online as of this afternoon. However, it’s virtually the same argument made in commercials opposing both liquor privatization measures on the 2010 ballot.
In fact, the new ad includes people like firefighter-paramedic Craig Soucy who was in last year’s ad which you can watch here.
Leaders of Protect Our Communities, the group opposing the measure, aren’t advertising how big a buy they made but you can bet it isn’t small. With $3.9 million in the bank, it doesn’t lack for resources.
Meanwhile, the Costco-backed forces behind Initiative 1183 have yet to run their first ad. They won’t lack for money either given Costco is behind it. They didn’t last year with Initiative 1100 which aired commercials like the one with the shopping cart.