The Bombardier CS 300 performs during the Paris Air Show in 2015. (AP Photo/Francois Mori)

The Bombardier CS 300 performs during the Paris Air Show in 2015. (AP Photo/Francois Mori)

Jetmakers eager to break Boeing’s grip on commercial market

The Boeing Co. is turning 100 on July 15. Throughout the year, The Daily Herald is covering the people, airplanes and moments that define The Boeing Century. More about this series

Companies around the world are trying to elbow their way into the big commercial jetliner market, which is split between industry giants the Boeing Co. and Airbus Group. Some are newcomers, and others, such as Bombardier and Embraer, are well-established in the regional jet market. The newcomers all claim to offer more efficient aircraft.

Even those established companies face a big uphill fight to break into the market. They have to convince potential buyers — airlines and leasing companies — to take a chance on new airplanes that have less customer support behind them. They also have to make buyers comfortable about walking away from the relationships they have with Airbus and Boeing.

And the would-be competitors likely cannot slash the plane’s sticker price as much as the big boys might.

Bombardier CSeries: Back from the (almost) dead

Schedule delays and huge cost overruns have dogged development of Bombardier’s CSeries. The problems prompted a change in the Canadian company’s leadership and a potential $2 billion infusion from public coffers. In early 2016, Boeing reportedly dropped its 737-700 price by nearly 70 percent in a deal with United Airlines to fend off Bombardier’s offer. The program appeared headed for failure.

But Delta Airlines gave it new life when it ordered 75 CS100 aircraft, with options for 50 more. The order by a major airline effectively put a stamp of approval on the CSeries.

Both CSeries jets are slated to enter service later this year. The CS100 is slated to enter service on July 15 — Boeing’s centennial anniversary — with Swiss International Air Lines.

Embraer E-Jets E2: Planes from Brazil

Brazilian planemaker Embraer is edging into the single-aisle market with its E-Jet E2 family, a significant overhaul of its existing E-Jets. The biggest one, the E-195 E2, seats 120 in a typical, two-class layout. That is about the size of Boeing’s 737-700 and the 737 MAX 7, which is in development.

Embraer has been cautious in its effort to break into the market. But its deliberate approach is working. It is the world’s third-biggest airplane maker, though third is still way behind Boeing and Airbus.

Comac C919: Late and out of date

The Commercial Aircraft Corporation of China (Comac) has delayed the first flight of its new C919 time and again. By the time the C919 enters service — projected for 2019 — it already will be outdated compared to the Boeing 737 MAX and Airbus A320neo. While it isn’t expected to draw foreign interest, it will win orders at home.

Fortunately for company leaders, Comac’s home, China, is projected to buy more jetliners in the next 20 years than any other market.

Comac C929: Believe it when you see it

In 2015, Comac and Russia’s United Aircraft Corporation said they plan to develop a twin-aisle jetliner to supplant the Boeing 777. China and Russia could become serious competitors one day, but both countries have big hurdles to overcome.

Technology is the easiest piece. Consider that both nations have put astronauts into space, but neither has developed a car that can compete in Western markets.

Talk to us

More in Local News

Marysville firefighters respond to a 12-year-old boy who fell down a well Tuesday May 30, 2023 in Marysville, Washington. (Photo provided by Marysville Fire District)
Marysville firefighters save boy who fell 20 feet into well

The 12-year-old child held himself up by grabbing on to a plastic pipe while firefighters worked to save him.

Highway 9 is set to be closed in both directions for a week as construction crews build a roundabout at the intersection with Vernon Road. (Washington State Department of Transportation)
Weeklong closure coming to Highway 9 section in Lake Stevens

Travelers should expect delays or find another way from Friday to Thursday between Highway 204 and Lundeen Parkway.

Students arriving off the bus get in line to score some waffles during a free pancake and waffle breakfast at Lowell Elementary School on Friday, May 26, 2023, in Everett, Washington. (Ryan Berry / The Herald)
800 free pancakes at Everett’s Lowell Elementary feed the masses

The annual breakfast was started to connect the community and the school, as well as to get people to interact.

Marysville Mayor Jon Nehring speaks at the groundbreaking event for the I-5/SR 529 Interchange project on Tuesday, May 23, 2023 in Marysville, Washington. (Olivia Vanni / The Herald)
$123M project starting on Highway 529 interchange, I-5 HOV lane

A reader wondered why the highway had a lane closure despite not seeing work done. Crews were waiting on the weather.

Justin Bell was convicted earlier this month of first-degree assault for a December 2017 shooting outside a Value Village in Everett. (Caleb Hutton / Herald file)
Court: Snohomish County jurors’ opaque masks didn’t taint verdict

During the pandemic, Justin Bell, 32, went on trial for a shooting. Bell claims his right to an impartial jury was violated.

Gary Fontes uprights a tree that fell over in front of The Fontes Manor — a miniature handmade bed and breakfast — on Friday, May 12, 2023, at his home near Silver Lake in Everett, Washington. (Ryan Berry / The Herald)
Everett’s mini-Frank Lloyd Wright builds neighborhood of extra tiny homes

A tiny lighthouse, a spooky mansion and more: Gary Fontes’ miniature world of architectural wonders is one-twelfth the size of real life.

Will Steffener
Inslee appoints Steffener as Superior Court judge

Attorney Will Steffener will replace Snohomish County Superior Court Judge Janice Ellis, who is retiring in June.

Panelists from different areas of mental health care speak at the Herald Forum about mental health care on Wednesday, May 31, 2023 in Snohomish, Washington. (Olivia Vanni / The Herald)
At panel, mental health experts brainstorm answers to staff shortages

Workforce shortages, insurance coverage and crisis response were in focus at the Snohomish forum hosted by The Daily Herald.

Police: Marysville man fist-bumped cop, exposing tattoos of wanted robber

The suspect told police he robbed three stores to pay off a drug debt. He’d just been released from federal prison for another armed robbery.

Most Read