NEW YORK — Nickelodeon TV, the children’s network, is getting ready to cover its first presidential inauguration.
Young reporters Lily Collins, rocker Phil Collins’ daughter, and J.J. (Nickeolodeon would not release his last name) will be in Washington on Jan. 20 to show Barack Obama’s inauguration from a pint-sized perspective.
Throughout the presidential campaign, Nickelodeon found that interest among its young viewers matched that of adults. Nick’s own online “election” had 2.2 million children voting, with kids supporting Obama over John McCain (51 percent to 49 percent) in a closer margin than the real election.
The coverage will air during commercial breaks and the periods between regular shows in prime-time. Nick plans a retrospective on past inaugurations and interviews with young people. Nick won’t cover the speech live, but will take excerpts from coverage on a news network and package it for its viewers.
Young viewers are particularly interested in the process because Barack and Michelle Obama’s daughters, Malia and Sasha, are squarely in Nick’s demographic, said Marva Smalls, executive vice president of public affairs at Nickelodeon.
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