LOS ANGELES – A newspaper promotion for the upcoming movie “Mission: Impossible III” misfired Friday when a Los Angeles County sheriff’s arson squad blew up a news rack, thinking it contained a bomb.
Instead, the Los Angeles Times coin machine near the intersection of Sand and Soledad Canyon roads in Santa Clarita, Calif., held a digital musical device designed to play the “Mission: Impossible” theme song when the rack’s door was opened.
The incident was the most spectacular of several bomb reports made by newspaper buyers startled to see a red plastic box with wires protruding from it attached to the interior of racks.
In West Los Angeles, federal police at the Veterans Administration Medical Center called in the sheriff’s bomb squad after a newspaper buyer spied the 6-inch-long, 21/2-inch-wide box and its wires.
By then, deputies were aware that the box was a musical, not explosive, device.
Times officials said the devices were placed in 4,500 randomly selected news boxes in Los Angeles and Ventura counties in a venture with Paramount Pictures designed to turn the “everyday news rack experience” into an “extraordinary mission.”
“In this day and age anything a little odd looking arouses suspicion,” said Times publisher Jeff Johnson.
The devices weren’t supposed to be seen by the public, said John O’Laughlin, The Times’ senior vice president for planning. “This was the least intended outcome,” he said. “We weren’t expecting anything like this.”
Newspaper executives said the “singing news racks” were the first of their kind. They are scheduled to be in operation through May 7.
“Mission: Impossible III,” staring Tom Cruise as special agent Ethan Hunt, opens May 5. Earlier, studio executives had described the musical news racks as an innovative way to reach moviegoers.
Retired Los Angeles County sheriff’s Sgt. Mike La Perruque, now security manager for The Times, said law enforcement agencies around Los Angeles were advised Friday afternoon that the devices were a movie promotion and not dangerous.
“I got a call from one agency even as I was on the phone making the notifications,” he said.
Authorities said the $350 news rack in Santa Clarita was destroyed when bomb experts blew it up.
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