BENTON HARBOR, Mich. – It’s lonely being the Maytag Repairman, but a Virginia man is going to give it a try.
Whirlpool Corp. announced Monday that it has selected Clay Jackson of Richmond, Va., as the character promoting the reliability of its Maytag brand of large appliances.
The company conducted a nationwide search for the “new face of Maytag.” The company said at least 1,500 people participated in the two months of auditions.
Clay had been a real estate agent in Richmond, working for his family-run business. He said he decided to enter the contest “on a whim” and attended an open audition in New York.
The Maytag Repairman was portrayed as always lonely because of the dependability of Maytag’s appliances. Since appearing on television in 1967, he has been played by only three actors. The contract of the current repairman, Hardy Rawls, is not being renewed.
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